Open Social: 8th July, 6-9pm, London

Social media is becoming increasingly ubiquitous as all media, services and products become "social".

We will discuss the opportunities being created by this fundamental shift from "Social Media" as a destination i.e. facebook, twitter etc to everything being social - a  glue which appears in all websites, applications, digital services and even physical products.

We’ll explore how marketers, agencies, brands and online businesses can create long term value and offer innovative new services by adding social elements to their service offerings.

This mashup* event (the last before the summer) will be a high energy event focused on exploring new ideas & innovations in the way organisations are integrating social media into the very core of their service offerings.

It won’t be a discussion on privacy, security or technology - for the purpose of this event we’ll be assuming that social and technical norms will take care of those issues.

The ideas are exciting and the challenges significant - but for those who
take the time to understand the strategic implications the opportunities are huge.

Venue:

AMV BBDO
151 Marylebone Rd
London
NW15QE

Tickets: £35 +vat

If you have already registered for this event and would now like to pay for your ticket to guarantee your place please login (top right corner ) and go to "Account" select the event and proceed to pay.

Speakers include:

Matt Nash

Matt is currently CEO of OOSOCIAL Ltd a social media and technology business specialising in the creation and delivery of leading edge social media marketing and communication strategies.

Founded in 2008, OOSOCIAL designs and develops native Facebook applications and fan pages, social platforms, viral web widgets, micro sites, desktop applications, Smartphone applications and devises social seeding and online PR solutions.

Clients include the BBC, BSkyB, Chelsea FC, Channel 4, EMI, G-TECH, OMD, PHD, BLM Quantum, Warner Music, The Daily Mirror and the R & A.
Matt who has over 12 years digital media experience with a variety of blue chip and startup companies including the Guardian Media Group, HMV, Clearspring Technologies and Faceparty.com is also the founder of OOCONNECT Ltd a start up SaaS social marketing, advertising and CRM business.

Jemima Gibbons

Jemima is an award-winning business consultant and author of “Monkeys with Typewriters: myths and realities of social media at work” (Triarchy Press, 2009). A former TV producer, Jemima founded digital communications consultancy iKnowHow in 2002. She has worked on strategy for Fulcrum TV, Skillset, CSV Media, RDF Media and Women in Film & Television, and has produced events and workshops for the UK Film Council, Skillset and Pact. She teaches at Masters level on distributed leadership and creative entrepreneurship, most recently at Kings College London and Cass Business School. She is a Fellow of the RSA and a founder member of London’s club for creative entrepreneurs, The Hospital.

Nathan Guerra - Director of Innovation, AMV BBDO

With a degree in theatre and nowhere else to turn, Nathan started his
career with an positively unavoidable trip on the .com start-up train at
Rivals.com in Seattle.  Moving across the Atlantic right before the
bubble burst, he found himself falling into advertising first at Craik
Jones Digital and then two years later Chemistry Communications.

Nathan joined AMV BBDO just over two years ago as a Digital Planner and
has since worked across a dizzying number of accounts including, Pepsico,
Sainsbury's, Mars, Heinz and Starbucks and has recently been promoted to
Director of Innovation.

Panel members include:

Mat Ryer- Bleetbox.com

Mat is the co-founder and lead developer of Bleetbox.com - a social web experiment turned business that allows people to chat live about anything, on any website (or any resource with a URL) without any effort (or consent) from the site owners.  Bleetbox is still in its infancy (it launched in April 2010) but quickly climbed to around 2,000 hits a day and early adpoters have already started using Bleetbox to market their products and offer support to their clients. Some eager developers have even used the API to build their own clients.

Mat has worked as a developer for many companies in the past ten years ranging from small four man start-ups to giants like BT - always with the aim of building and delivering attractive and simple social web tools.

Play with Bleetbox now by 'bleeting' about this page.

Josh Feldberg - co-Founder, Sociable*

Sociable* provides businesses, government, charities and political organisation with a comprehensive online service enabling them to keep up to date with development in social media.

Moderator:

Simon Grice - Founder - ideas.org, co-Founder - sociable*

DEMOS

Imagine your stuff has a personality.  Your food mixer luxuriates in rich indulgences such as New York Chocolate Chip Cookies or genuine Mississippi Mud Pie from a recipe discovered in the back streets of New Orleans and it wants to share these experiences, or recipes with others.  Your camera has really been around and seen stuff others may only dream of so its got its own stories to tell - let it tell them, through Kumbooka.
 
Kumbooka allows you to scan a barcode of a product you own, or wish to own, then attach any digital media to this barcode.  It could be a recipe, a diary entry from a favourite place, a poem, a special photograph or just a feeling you want to share. Kumbooka allows you to do just that - to "socialise your stuff".

Now when you scan or enter a barcode on Kumbooka.com, you will see all the digital content attached by others to that product barcode.

Everything you have has been around, everything has a story to tell, and everything needs to share. Socialise your stuff and let them speak through Kumbooka.

www.kumbooka.com

The European Satellite Navigation Competition (ESNC) is open to anybody with an idea which utilises satellite navigation technology, be it for position, time, navigation or any other application.

Providing a basis for support, funding, global market exposure and incubation, ESNC is an opportunity for anybody with an idea to realise their potential and make a commercial success within an exciting, vibrant and ever-changing and developing industry.

For more information about the competition, visit www.ukesnc.com and find further details on entry criteria, judges, sponsors and previous winners.