Digital Identity: How valuable is the digital you? 25th Mar, 6-9pm, London
Our digital identity, digital reputation and digital footprint are creating value and wealth. As users we get some services for free but is this a fair barter for your data and privacy. Now that marketers can target you with pinpoint accuracy with the data and information you have shared, should we be demanding more.
At this evening mashup* event we will explore how data is being gathered [with and without your knowledge], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we can expect from the regulator as the companies can now focus on only those with discretionary income and ignore those who have no economic benefit – a real digital divide. Are you valuable or not?
We have demo slots available for this event, if interested please contact: team@mashupevent.com
6:00 pm - registration & networking
6:30 pm - 2 or 3 presentations on key topics (5-10 minutes each)
7:00 pm - panel discussion: speakers are joined by 2 more people & a moderator
7:30 pm - 60second company demos
followed by more networking and drinks
Venue
GSMA
7th Floor
5 New Street Square
London
EC4A 3BF
Speakers
Alex Willcock is the Founder and CEO of Imagini.
He sold his award winning design agency, The Nest, to embark on an idea to develop a universal language of communication and understanding. This led to the creation of VisualDNA, a means of understanding people through images. Launched in March 2007 as Imagini.net, over 15 million people have so far discovered their VisualDNA. Using the insights that this extraordinary information has provided, Alex’s team developed Youniverse.com unveiled in March 2008. With this new social networking brand, Alex aims to demonstrate his belief that feelings are the purest form of communication. The BBC has since nominated Youniverse as one of the best sites on the web.
Nicky Hickman
Nicky Hickman runs a freelance product & innovation management company, Inglis Jane Ltd (http://www.inglisjane.co.uk ). She has been working with cross-channel, customer facing identity for 7 years for the likes of Vodafone, O2 and Sky, as well as smaller companies such as Infinitum (http://infinitum.co.uk/) and Voice Commerce (http://www.voicecommercegroup.com/). Most recently, she has been working with identity in the context of targeting advertising and cross-selling services.
Alan Moore
Alan is an author of several books including, Communities Dominate Brands: Business and Marketing Challenges for the 21st Century. Amongst other plaudits Communities Dominate Brands has been described as prescient. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insight on the interlocking trends of; media, culture, communication and commerce, Alan enables companies to develop winning strategies for how businesses and organisations can succeed in the early 21st Century.
David Rennie
David is an independent consultant specialising in identity assurance.
He is currently working for Directgov and contributing to a
cross-Government programme entitled Access to Public Services, a part of
the Home Office's Safeguarding Identity Strategy. The programme aims to
deliver a simple and secure framework within which people can assert
identity to multiple public services without the need for multiple
registrations and passwords. In 2007 and 2008 David supported HM
Treasury's Public-Private Forum on Identity Management chaired by Sir
James Crosby. Prior to that David worked on the Identity Cards
Programme, engaging with public and private sector organisations on how
they would use the National Identity Scheme.
