mashup* events

mashup* runs topic based events that deliver value by providing a platform for debating the key issues affecting digital businesses.

A blend of keynote presentations, panel discussions, showcase, workshops and company demos keep like-minded professionals aware of industry trends and technologies.

Thought-provoking topics over the past 4 years include: Personal Digital Identity, Social Networking, Digital Lifestyle Aggregation, Advertising 2.0, TV 2.0, Local, Widgets, Mobile and much more.

Audience Profile of mashup* Event Attendees

Events usually attract between 100 and 200 professionals and entrepreneurs from the following disciplines: Internet, web2, mobile, telecoms, IT, media, broadcast, advertising, agency, PR, legal, regulatory, accounting, venture, banking, private equity, design and consulting. The highly vocal attendees are mostly CEOs, senior execs and founders from blue chip, enterprise, government and start-ups.

“mashup* events are always fascinating, thought provoking and educational events – I would recommend that anyone who is interested in trying to keep current on emerging digital trends should attend.” Andy Greenhalgh – Market Analysis Director, Intel. "hot topics, leading thinkers and up to date content delivered in a concise manner in a short period of time. " Stewart Townsend Head of Community DataShift “consistently ahead of the curve on digital trends” Mark Bailey, Partner, For Speechly Bircham LLP “Insight and insightful” Andrew Griffin – Head Analyst BAML “Anyone who wants to stay current on emerging digital thinking should attend mashup* events as they are attended by those who are ahead of the curve.” MariaElena Cappello CEO NSN Italy and Head of Strategic Marketing “mashup* highlights the innovation which is essential for bigger companies to see what is happening at the grass roots” Rick Chandler Director BT

Twitter, the Butterfly effect and the Future of Journalism

Start: 13/02/2012 18:00

End: 13/02/2012 21:00

Hosted by: mashup* Event

Location: Innovation Warehouse

Monday, February 13 at 6:00 PM - 9:00 PM

Locial - local goes social.

Start: 31/01/2012 18:30

End: 31/01/2012 20:30

Exploring the commercial opportunities as local goes social.

Title: Locial: Local Goes Social

Date : 31st Tuesday January 2012

Price : £35+VAT

Venue: Innovation Warehouse at Smithfields, 1 East Poultry Avenue, London, EC1A 9PT, London

Time : 6:30pm till 9pm

Overview:

Local and location services are being transformed dramatically by new mobile, digital and social media services. The shift is rapidly changing the way we communicate and connect with others locally and with other local businesses.

The commercial opportunities being created are significant and will affect most businesses. Therefore this mashup* event will explore the strategic and commercial tactics that need to be understood and implemented to enable you and your organisation to make the most from the arising opportunities.

Locial will explore how local directories, local deals & offers, local news, local classifieds, local media, TV & radio and local advertising are changing. What role will social media play to local and location services now and in the future? Will Facebook dominate local? What role will Twitter play? How important are location enabled apps? Who will be the winners & losers as the paradigm shift gathers pace?

Agenda:

6:30pm – 7:00pm Registration

7:00pm – 7:05pm Chair & Introduction - Simon Baptist, Founder, the Local Social Summit

7:05pm – 7:10pm Lee Williams, General Manager, Northcliffe Digital

7:10pm – 7:15pm Jamie Riddell, Freelance Technology Writer, Archant

7:15pm – 7:20pm Simon Grice, Co-Founder/Owner, BeLocal

7:20pm - 8:20pm Panel Debate - Simon Baptist, Chair, Founder,the Local, Social Summit, George Spencer, Co-Founder, Rentify, Marianina Manning, Head of RightmovePlaces, Simon Grice, Co-Founder/Owner, BeLocal, Lee Williams, General Manager, Northcliffe Digital, Jamie Riddell, Freelance Technology Writer, Archant

8:20pm – 8:35pm Chair Summary and Close

8:35pm – 9:00pm Networking

Speakers

Simon Baptist, Group Head of Social Media at European Directories

Simon Baptist is currently Group Head of Social Media at European Directories and spends most of his working day helping four million Local businesses across Europe realise the Social Media opportunity. He is also one of the founding partners of Local Social Summit, a networking and knowledge sharing platform for thought leaders in the Local Social intersection. Prior to this Simon's career stretches back past the dotcom boom to discovering the power of the Web from a cybercafe in Ghana. He is originally from Canada though having been in London since ’97, he finds himself more immersed in the Champions League over the NHL.

You can find Simon on LinkedIn , Twitter and Facebook .

simon baptist

Lee Williams, General Manager, Northcliffe Digital

Lee Williams is a Senior Digital Executive with 15 years of successful innovation, growth, strategy and leadership in Digital Media.

Lee was the idea generator, driver and strategist of the launch and operation of Europe's biggest and most successful motoring website, www.autotrader.co.uk.

For the last decade he has been based in New Zealand where he was the Digital Director of the country’s biggest magazine publisher and a founding member and Chairperson of the Interactive Advertising Bureau of New Zealand (IAB NZ).

In 2011 Lee has relocated back to the UK as the GM of Northcliffe Digital (Associated News & Media) to drive hyperlocal community engagement and to seize the ‘spectacular opportunity’ in the local online advertising revolution with their LocalPeople and ThisIs brands which now number over 400 local and regional websites.

lee williams

Jamie Riddell, Freelance Technology Writer, Archant

Jamie Riddell is one of the UK's most respected Digital Marketing Experts. From digital media buying in 1996 to founding growing and selling Digital Direct Marketing agency Cheeze in the noughties, Jamie now identifies and translates the ever changing digital landscape for relevance to brands and businesses around the world.

Jamie splits his time between consultancy at Digital Tomorrow Today, with IT patronage of a Suffolkl academy, Investment and advice to ArtSpotter and as a technology columnist for Archant's East Anglian Daily Times.

www.linkedin.com/in/jamieriddell

www.twitter.com/jamieriddell

jamie riddell

Simon Grice,Co-Founder/Owner, BeLocal

Simon started his career in 1991 when he worked at CERN in Geneva with the team who built the first web servers and browsers. Since then he’s founded/co-founded a number of successful businesses including PersonalMail (Europe’s first web based emailed company - sold in 1998 to World Telecom PLC), Netpoll, etribes. Simon also founded digital innovation agency - ideas.org and has led strategy and development on a wide range of innovative digital solutions for clients including: Serco, NUS, NHS, DfE, Engine & COI.

Simon co-founded mashup* which, during the last 5 years, has hosted over 100 events for over 6000 digital executives, investors & entrepreneurs.

Simon runs the Product Development team at BeLocal and is responsible for product strategy.

simon grice

George Spencer, Co-Founder, Rentify

George Spencer is a reformed adman and co-founder of Rentify. After stints at Apple, WCRS and The Engine Group, Spencer co-founded Rentify, an innovative company offering leapfrog products to landlords. Since then, Spencer has also worked with Government and the Department of Education, advising on education initiatives for young people seeking roles in the creative industries.

george spencer

Marianina Manning, Founder of RightmovePlaces

Marianina Manning is the founder of RightmovePlaces. RightmovePlaces.co.uk is a new UK social community platform and is part of rightmove. RightmovePlaces’s mission is to help make your area a better place. Marianina Manning, an online expert, has fifteen years experience working with top websites and online brands. For the past five years she has worked for one of the UK’s most highly trafficked website Rightmove in analytics, optimisation and product development. She is a seasoned speaker , previously started up an auction website in New York in 2000, a tech blogger since 1996 and on the Social Media committee of the Web Analytics Association.

Marianina Manning

Learnings and Insights from the Screenagers

Start: 03/11/2011 10:30

End: 03/11/2011 13:30

Irrespective of what we call them the Screenagers, Generation Y, millennials, digital natives or the Facebook generation; we all agree that they are driving new digital services. Often, in a discussion of next generation services and privacy their voice is ignored. Therefore, we ask: Should we teach the Screenagers or should we learn from them?

In this emerging multi-screen world who controls who?

Start: 15/09/2011 18:00

End: 15/09/2011 21:30

Date: 15th Sept 2011

Venue: InnovationWarehouse at Smithfields: London

Time: 18.00 - 21.30 (staring about 18.45)

Tickets: £35+VAT

Now that we have (probably!) arrived in a multi-screen world with TV, Mobile, Tablet, PC, notebook and screens in the home, car, elevator and plane there are new issues we face:

Who has our attention and for how long?
What screen is prime and what is the slave?
Are all screens just companions?
Who wants control you and you experience?
Should control be from your device or in the cloud?

This mashup* event will focus on who wants to control you, where they can exercise control from and what does the business model look like?

Speakers:

Anthony Rose: Co-Founder and CTO, tBone

Anthony Rose: Anthony RoseI’m a technologist with a love and knack for creating disruptive mass-market consumer products in the music and video spaces.

I headed up BBC iPlayer from 2007 to 2010, taking it from pre-launch to major success story. But consumers want all their media in one place, and so in May 2010 it was time for a natural progression to YouView to create an open next-gen connected TV platform with aggregated content from lots of providers.

Before the BBC I was at Altnet and Kazaa, creating a digital music store and download application. And before that I was at Brilliant Digital, building a real-time 3D engine and tools for creating interactive branching-plot movies. Ironically it seems we were about 15 years too early, with the new generation of connected TVs leading to a rebirth of this medium.

Before getting into 3D and software, I was into electronics design. I’m pretty sure I was the only kid on the block with a conveyor belt surface mount reflow soldering machine and robot pick ‘n place circuit assembly machine in my study…

I’m now working on my new venture, tBone TV, currently in stealth mode!

Tom Weiss is CEO of TV Genius

Tom Weiss: Tom Weissthe company he founded four years ago to solve the growing challenge of content search and discovery in the TV space. With a strong software engineering background, Tom was previously VP of key service introduction at T-Mobile, where he was responsible for creating ARPU increasing and churn reducing programs, such as the pan-European mobile TV service for the Euro 2004 football championships. Tom has an MA in Physics from Oxford University.

David Bloom, Commercial Director, IP Vision (UK) Ltd.

David Bloom: David BloomDavid Bloom co-founded IP Vision in March 2008. He played a key role in raising start-up investment for the launch of the Uk’s first ‘over the top’ IPTV service. As Commercial Director, Bloom is responsible for overseeing IP Vision’s commercial matters, including strategic agreements, as well as business development. Major achievements at IP Vision include securing content and distribution agreements with major distributors and content owners including BSkyB, Betfair and Tesco.

From 2004 until 2008, Bloom worked with interactive TV pioneer Yoomedia, and following its merger, Mirada TV. He joined as Marketing Executive, focusing on developing the company’s consumer brands, including applications developed by Yoomedia that featured on Sky’s interactive platform and on cable. Bloom was soon promoted to the position of Commercial Manager, where he spearheaded key relationships with Sky, Freeview and UK cable providers Telewest and NTL. Additionally, he managed partnerships with providers of outsourced applications. In his last role at Yoomedia, he headed up the newly formed gambling and gaming business unit,

Of particular interest to Bloom are: cutting-edge new media innovation; improving the TV experience for consumers; and driving disruptive change.

Bloom holds a degree in Classics and Ancient History from University College London. He is heavily involved in fundraising for community causes.

Maria Constantinescu Founder of Slick Flick.

Maria Constantinescu: Maria ConstantinescuMedia lawyer and entrepreneur. Born and raised in Romania where she studied mathematics and law Maria moved the US to complete a JD degree at Columbia University in New York where she specialised in intellectual property. Her career in the US and UK has focussed on media, film and technology, where she has worked for Pennie & Edmonds, Shazam and Freesat.

In September 2010, she started developing Slick Flick, a storyboards app that allows creatives and consumers alike to produce and view storyboards with photography, graphics and text. Slick Flick seeks to simplify and improve content creation by placing the focus on storytelling.

multiscreen: multiscreen