The offer of ‘Internet ready’ TVs on the surface is very tempting; no set top box, no hooking up the laptop to the TV - just easy access to over the top TV services.
However, we have grown accustomed to the hardwired link between the consumer (subscriber) and the service provider. The effect is that the consumer only sees what the service provider makes available. A sceptical view is that the relationship is about locking in the consumer and locking out all other options.
Over the top TV promises so much for the consumer as it has the potential not only to supply so much more content on demand but to break the dependency on a single source of content - the traditional service provider. Clearly some controls will need to be in place but when you buy a PC it doesn’t limit what applications you can install or websites you visit, why should TV?
Players such as Canvas, HBBTV and Accessare looking at open solutions (with controls) where content sources and applications can be added relatively simply through an app store, like iTunes. Is this the future of TV?
If you would like to contribute or participate at this event please let the team@mashupevent.com know as soon as possible.
Social media is becoming increasingly ubiquitous as all media, services and products become "social".
We will discuss the opportunities being created by this fundamental shift from "Social Media" as a destination i.e. facebook, twitter etc to everything beingsocial - a glue which appears in all websites, applications, digital services and even physical products.
We’ll explore how marketers, agencies, brands and online businesses can create long term value and offer innovative new services by adding social elements to their service offerings.
This mashup* event (the last before the summer) will be a high energy event focused on exploring new ideas & innovations in the way organisations are integrating social media into the very core of their service offerings.
It won’t be a discussion on privacy, security or technology - for the purpose of this event we’ll be assuming that social and technical norms will take care of those issues.
The ideas are exciting and the challenges significant - but for those who take the time to understand the strategic implications the opportunities are huge.
If you have already registered for this event and would now like to pay for your ticket to guarantee your place please login (top right corner ) and go to "Account" select the event and proceed to pay.
Speakers include:
Matt Nash
Matt is currently CEO of OOSOCIAL Ltd a social media and technology business specialising in the creation and delivery of leading edge social media marketing and communication strategies.
Founded in 2008, OOSOCIAL designs and develops native Facebook applications and fan pages, social platforms, viral web widgets, micro sites, desktop applications, Smartphone applications and devises social seeding and online PR solutions.
Clients include the BBC, BSkyB, Chelsea FC, Channel 4, EMI, G-TECH, OMD, PHD, BLM Quantum, Warner Music, The Daily Mirror and the R & A. Matt who has over 12 years digital media experience with a variety of blue chip and startup companies including the Guardian Media Group, HMV, Clearspring Technologies and Faceparty.com is also the founder of OOCONNECT Ltd a start up SaaS social marketing, advertising and CRM business.
Jemima Gibbons
Jemima is an award-winning business consultant and author of “Monkeys with Typewriters: myths and realities of social media at work” (Triarchy Press, 2009). A former TV producer, Jemima founded digital communications consultancy iKnowHow in 2002. She has worked on strategy for Fulcrum TV, Skillset, CSV Media, RDF Media and Women in Film & Television, and has produced events and workshops for the UK Film Council, Skillset and Pact. She teaches at Masters level on distributed leadership and creative entrepreneurship, most recently at Kings College London and Cass Business School. She is a Fellow of the RSA and a founder member of London’s club for creative entrepreneurs, The Hospital.
With a degree in theatre and nowhere else to turn, Nathan started his career with an positively unavoidable trip on the .com start-up train at Rivals.com in Seattle. Moving across the Atlantic right before the bubble burst, he found himself falling into advertising first at Craik Jones Digital and then two years later Chemistry Communications.
Nathan joined AMV BBDO just over two years ago as a Digital Planner and has since worked across a dizzying number of accounts including, Pepsico, Sainsbury's, Mars, Heinz and Starbucks and has recently been promoted to Director of Innovation.
Panel members include:
Mat Ryer- Bleetbox.com
Mat is the co-founder and lead developer of Bleetbox.com - a social web experiment turned business that allows people to chat live about anything, on any website (or any resource with a URL) without any effort (or consent) from the site owners. Bleetbox is still in its infancy (it launched in April 2010) but quickly climbed to around 2,000 hits a day and early adpoters have already started using Bleetbox to market their products and offer support to their clients. Some eager developers have even used the API to build their own clients.
Mat has worked as a developer for many companies in the past ten years ranging from small four man start-ups to giants like BT - always with the aim of building and delivering attractive and simple social web tools.
Play with Bleetbox now by 'bleeting' about this page.
Sociable* provides businesses, government, charities and political organisation with a comprehensive online service enabling them to keep up to date with development in social media.
Imagine your stuff has a personality. Your food mixer luxuriates in rich indulgences such as New York Chocolate Chip Cookies or genuine Mississippi Mud Pie from a recipe discovered in the back streets of New Orleans and it wants to share these experiences, or recipes with others. Your camera has really been around and seen stuff others may only dream of so its got its own stories to tell - let it tell them, through Kumbooka.
Kumbooka allows you to scan a barcode of a product you own, or wish to own, then attach any digital media to this barcode. It could be a recipe, a diary entry from a favourite place, a poem, a special photograph or just a feeling you want to share. Kumbooka allows you to do just that - to "socialise your stuff".
Now when you scan or enter a barcode on Kumbooka.com, you will see all the digital content attached by others to that product barcode.
Everything you have has been around, everything has a story to tell, and everything needs to share. Socialise your stuff and let them speak through Kumbooka. www.kumbooka.com
The European Satellite Navigation Competition (ESNC) is open to anybody with an idea which utilises satellite navigation technology, be it for position, time, navigation or any other application.
Providing a basis for support, funding, global market exposure and incubation, ESNC is an opportunity for anybody with an idea to realise their potential and make a commercial success within an exciting, vibrant and ever-changing and developing industry.
For more information about the competition, visit www.ukesnc.com and find further details on entry criteria, judges, sponsors and previous winners.
This special mashup* event will be less structured than most mashup* events with more emphasis on discussion and debate. We are aiming to have a few 'speakers' but the emphasis will be on a collaborative discussion around this very important topic. This is reflected in the non-standard reduced price of £25+VAT (which will include drinks).
If you have already registered please login and go to Account (top right of page) to pay for your ticket.
Programme, Venue and Speakers below:
Summary:
Google with Buzz, Facebook with Beacon and Microsoft with Hailstorm all passed a hidden and undefined personal boundary when they launched their respective services and in doing so upset a lot of users. However, web businesses depend on a symbiotic relationship with their users, users bartering their privacy in exchange for free services. It should be a simple, open and fair trade, however, executives are being very skilled in the ability to bounce along the privacy boundary, eroding it but not crossing it. The implication of this erosion is that this balance is becoming one-sided; you give up more but gain no incremental value.
Facebook have announced OpenGraph and Like as two new services that test the boundaries and they are the focus of this mashup* event. Facebook claims that the Like button is really innocent but if it catch’s on it will create a seismic shift the balance of power and control of the web from Google to Facebook.
We'll be discussing and debating Like, OpenLike with a view to understanding what the implications are and where the technology and the debate is likely to go. If you work in media or any form of publishing understanding what Facebook are doing with their OpenGraph and social plugins is key and is a strategic must for anyone considering implementing or recommending to their clients the implementation of them.
If you are interested participating at this event (demo slots will be available) please contact emma@mashupevent.com
Speakers:
Raffi Krikorian - Tech Lead Twitterapi
Raffi's Twitter Bio reads: Tinkering, writing, engineering, and breaking things as the tech lead of @twitterapi@Raffi
Benjamin Cohen - Technology correspondent Channel 4 News
Benjamin Cohen joined Channel 4 News in 2006 aged 23 - the youngest correspondent to have been appointed in the programme's history.
Before branching into journalism, Benjamin was an internet entrepreneur, once becoming the youngest director of a public company. His exploits captured on a fly-on the wall documentary.
Having taken part in the first dot.com boom and made and lost a fortune (in virtual money), he's glad to be on the sidelines for the latest boom in the sector. He hopes his own experiences in the industry will give him a unique insight into new business and technology.
Chris Thorpe
Since he gave up playing with really big computers as a research scientist Chris has been trying to find more and more excuses to play with really big computers powering web applications. He’s been involved in projects as diverse as bringing Which? to an online audience, social worlds for 7-11 year olds, video archives of Nobel Prize winners telling their life stories, a James Bond premiere webcast and putting contemporary sculpture on Trafalgar Square’s Fourth Plinth.
He is a co-founder of Jaggeree which is a consultancy which works in the spaces and intersections around content, play, people and data. And he blogs here.
Sam Sethi
Sam has over 25 years working in the IT industry at senior director levels for various companies including Microsoft, Netscape, CMGi and Gateway Computers. Today he is an Entrepreneur, Strategist, Technologist, OpenWeb Advocate and W3C invited expert as well as consulting to numerous startups both here in the UK and the USA.
He is also a key advocate to the forthcoming open distributed web and contributes to new evolving standards including OpenID, OAuth, ActivityStreams, OpenSocial, PubSubHubbub, RIF etc.
Iskandar Najmuddin
Iskandar sang a-cappella and studied Engineering at Cornell University in upstate New York, after which he founded a local search/mapping web start-up in the SF Bay Area. Since then he has worked internationally as a developer and multidisciplinary technical consultant. He co-founded Nudge Social Media, a dedicated social media agency in 2008, and is currently Technical Director.
Venue
British Computer Society
BCS London Office First Floor, The Davidson Building 5 Southampton Street London WC2E 7HA
Internet of Things (IoT) is the combining of the physical and virtual worlds to drive improvements and benefits. This mashup* event will focus on why IoT is emerging (again).
IoT is, in its simplistic form, tiny sensors that are embedded into physical things which are connected (wireless or wired) to create benefit from process change or data analysis. Underlying the IoT are technologies such as NFC, sensors, and smartphones. IoT focuses on either services that collect data and analyse the data and the output is information or services that collect data but also close the loop and affect the physical world.
The Internet of Things refers to a network of objects beyond the usual computers, for example:
The device containing electronics in order to fulfil its primary function (eg, washing machine, car, aircon unit)
The electrical device traditionally absent of sophisticated electronics (eg, lighting, heating, power distribution)
Non-electrical objects (eg, food and drink packages, animals, clothing)
Environmental sensors (eg, for variables such as temperature, heat and moisture)
More detailed information about the definition of the Internet of Things is included in the CASAGRAS Final Report
So what has changed since the ITU report on IoT in 2005 and why has it become trendy again? The emergence of new research, Smart Grids, cost advantage, data analysis, device proliferation and the fact that yesterdays science fantasy is now possible, make IoT hot.
We will bring together people who are deploying the internet of things and are focused on where the value is, where your privacy ends and who is liable.
If you are interested in contributing to this event or demoing at this event please email team@mashupevent.com
Venue
BCS London Office First Floor, The Davidson Building 5 Southampton Street London WC2E 7HA
If you have already registered for this event and you now wish to pay for your reserved ticket please login (top right) then go to "Account" (top right) and click on the event for which you would like to pay. Any issues: emma@mashupevent.com
SPEAKERS
David Orban
David Orban is an entrepreneur and visionary. He is the Chairman of Humanity+. In recognition of his lifetime contribution to exponentially advancing technologies, David has been awarded the position of Advisor and European Lead to the prestigious Singularity University.He is a Founder and Chief Evangelist of WideTag, Inc., a high technology start-up company providing the infrastructure for an open Internet of Things. David shapes the strategic vision of its technologies by developing the policies and communication steps necessary to enable constructive progress. David is also Founder of Startupbusiness, a social network aimed at enabling the Italian startup ecosystem. Startupbusiness is a spin-off of Questar, an Italian software publishing and distribution company, of which David is the Founder. He is further a Scientific Advisory Board Member for the Lifeboat Foundation, a nonprofit organization dedicated to encouraging scientific advancements while helping humanity survive existential risks. David is also a Founder of the Open Government Data working group. His educational background includes studies in Physics at both the University of Milan and the University of Padua. More on David: http://www.davidorban.com/about/
David Wood
David Wood has spent more than 20 years envisioning, architecting, implementing, supporting, and avidly using smart mobile devices: ten years with PDA manufacturer Psion PLC, and more than ten years as an executive with smartphone operating system specialist Symbian.
His background includes: many years building and integrating UI system software and application frameworks in 16-bit and 32-bit versions of "EPOC" software (later named "Symbian OS"); growing and directing the technical consulting teams that worked with leading phone manufacturers to create the world's first successful smartphones; and defining and running development programs to stimulate and nurture the Symbian partner ecosystem.
He was heavily involved in preparations and planning for the open source Symbian Foundation, and served on its Leadership Team as "Catalyst and Futurist". He is now Principal of Delta Wisdom, an independent consultancy that aims to provide "intelligence for profound change".
Moderator
Philip Sheldrake
Phillip is an expert in marketing technology, digital marketing, process engineering and change management. Philip founded and leads the Influence Scorecard™ initiative, attracting the involvement of US thought leaders such as Katie Paine and Ted Shelton, established the PR industry’s first foray into Web 3.0 with the foundation of the work on the PR Ontology For Feelings About Things, and has been invited by best selling author David Meerman Scott to contribute content to his new book. He published “The Social Web Analytics eBook 2008“, downloaded over 80,000 times to date, and runs MarCom Professional, a social professional network for marketing communicators.
Philip co-founded a UK PR consultancy at the close of the 1990s, selling it to Larry Weber’s W2 Group in 2006 to become the group’s European HQ. He was Director of Digital Strategies until leaving the company June 2009. Philip is a Chartered Engineer. He is a main board director of Intellect. He also founded, built and sold Europe’s first Google Maps mashup.
Niall is a successful and experienced technology entrepreneur, executive and angel investor, with over 17 years of experience in the mobile, internet and web market place. His professional journey has spanned fixed and mobile internet services, web services and public policy.
Niall is the founder of EveryThng, an internet software platform for exchanging realtime information about connected and unconnected objects. EveryThng serves application developers, manufacturers and enterprises. Niall co-founded of The Cloud, Europe's largest public WiFi network. He is principal of Kubu Ventures, CEO of Ideaworks3D and an investor in Worksnug.
Niall contributed as a policy advisor on telecoms in South Africa through an African National Congress (ANC) think tank in the early 90s. He holds a Bachelor of Science in Computer Science & Actuarial Science.
Paul Green
Director of Marketing and Technology - Arkessa
Paul is the visionary in Arkessa – the business that provides remote internet services to multitudes of machines. He is currently creating the services Arkessa will offer in five year’s time.
Armed with degrees in chemical physics and mathematics, his career has taken him through a variety of roles, including design and production engineering, business planning, marketing and corporate sales. Telecommunications has been the central theme of his work which has been for leading bluechip companies, including STC, Nortel (for which he implemented the first single chip radio system) GEC, GPT and GPT Siemens.
Philip Cole
Co-Founder, Sales and Marketing Director, Wireles Logic
Phil Cole is the founder and Group Sales and Marketing Director at Wireless Logic, the UK's leading independent provider of mobile M2M connectivity services, and is an expert on all things M2M. Wireless Logic is a preferred M2M partner to all four major mobile networks, providing a full-service, fully managed M2M connectivity solution through a nework of 400 systems integrators, for hundreds of organisations in around 40 different sectors. Wireless Logic grew by 75 per cent in 2009, exceeding market growth and expectation. Phil began his career at Team Systems at Altos and went on to launch the UK's fourth largest tier three laptop brand, Pico.
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