Social Gaming to Gamification - Time to stop playing by yourself

Date: 14th March 2011

Venue: Olswang, 90 High Holborn,WC1V 6XX 

Time: 18.00 - 21.00

Tickets; £35+VAT

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Social gaming is all about playing with others and this digital incarnation is now an industry with 100 million people playing online games generating in excess of $1 billion in revenue in 2011. Facebook and RenRen (China) has changed the stereotype image of gamers/ players and brought in a wider demographic.  These changes mean that 2011 is predicted to be the year in which gamification becomes the norm.

Gamification uses the same mechanics that hook gamers in but applies them to your daily interactions. It is seen by marketers as an effective way to create loyalty, increase the value of the customer and generate new business.

An example in the real world is the supermarket loyalty card, buy
more, get more points, get more rewards, buy this 2 for 1 for more points and more prizes.  Are you a sucker for badges on Foursquare?

Join us to debate and learn how social gaming is moving to gamification and how socially active players will be the focus, real-time target for consumer brands.

**Opportunities to DEMO at this event email: team@mashupevent.com

Odera

Groupon

Odera is one of the UK's leading social commerce professionals, working with worlds fastest growing company Groupon. Within this ground breaking organisation, he is charged with co-directing and executing Groupon customer relationship management efforts for UK & IE both at a tactical and a strategic level.

As an entrepreneur Odera has also seen the creation and growth of fastgrowing startup Opean from seed funding through to million USD+ turnover. Whilst running this company Opean developed working relationships with enterprise clients like Reuters, Macquarie and MEMC.

Previously he was an investment banker for the Royal Bank of Scotland, and graduated from York University, UK with a degree in Management, IT and Language

Katie Bell

Commercial Director Stardoll Network

Sam Sethi

Besides being a co-organiser of FloweryTweetup and Liverpool FC fan, Sam is an Entrepreneur, a W3C Invited Expert and an active participant in the open web community. He has been a strong advocate of open web standards ever since his time with Netscape in the late-90s.

Sam is currently working on a new project called Skadoosh which utilises many of the new open web standards including – ActivityStreams, Portable Contacts, WebFinger, Salmon, OStatus, OExchange and RDFa.

Brittney Bean

Brittney Bean is a games producer currently working with gaming startup iwi (SuperFunTown, World Keepy Uppy Cup, Bingo.net) to produce games on both Facebook and iOS platforms and has previously worked as a community manager and product manager for venture funded startups across a number of industries.

She is also the co-founder of Green House Group, a collective of artists, designers, developers and marketeers who build digital products for all sorts of clients in addition to their in-house projects, Track In The Box, a daily music newsletter, Record Drop, an online vinyl shop, The River Rat Pack, a barge based free music tour, and Turf Records, an experimental record label.

Matt Maxwell

Matthew Maxwell, Creative Director, Blue Barracuda

Matthew is the Creative Director of Blue Barracuda, with overall responsibility for the quality and delivery of digital creative excellence.

Over the past thirteen years he has helped a diverse range of brands and causes come to life online, including The Royal Navy, eBay, the COI, Waitrose and Motorola.   He was Creative Director of twentysixLondon,

before joining Blue Barracuda, and worked as the Interactive Creative Director of Draft FCB prior to that.    Three years as a creative consultant followed three years as the Creative Director of DLKW Dialogue.

After graduating in Fine Art from Christ Church, Oxford Matt began his career as an artist living and exhibiting in London, France and California, with his work represented in private and public collections including the Tate Gallery Book Collection and the V&A.

His work has been recognized with a variety of awards including a Gold Cyber Lion for Best Viral, DMA, BIMA and a Revolution Award and he is a published author and regular speaker.

He lives in London with his wife and two children and enjoys writing, painting, boxing, swimming and running with his border terrier, Piper.

Nicholas Lovell

Nicholas Lovell is a former investment banker and web entrepreneur who helps games developers become publishers. He also provides strategic and online marketing advice and is a non-executive director at developer nDreams. Clients have included Atari, Channel4, Channelflip, Firefly (who recently self-published MMO Stronghold Kingdoms), IPC Media, Rebellion and Square Enix. He is the author of How to Publish a Game and blogs about the business of games at www.gamesbrief.com.

Belinda Parmar

Belinda is the founder of Lady Geek and Lady Geek TV which has just
been shortlisted for the Best Breakthrough Agency by the Guardian MAA
Awards.  Lady Geek helps make technology more accessible and appealing to women and young girls. Lady Geek’s clients include Nokia, Vodafone, Microsoft, Ubisoft, Sony & YouGov.

Belinda has spent her career in marketing and advertising. She has
worked in some of the world’s most influential advertising agencies
such as Saatchi & Saatchi & Ogilvy.  She has been advising and
partnering with technology clients for over 14 years.

Belinda has written for WIRED, Management Today, The Times and has a
monthly column in Company Magazine

DEMOS

MagicSolver: Discover great apps every day

With its iPhone apps and mobile social games, MagicSolver helps smartphone users to discover the best apps every day for free.

MagicSolver helps developers and publishers to get visibility and user engagement for their apps among MagicSolver’s 5,600,000 customers across 90 countries.

Christmas Advent Calendar 2010, Valentine’s Day 2011: 14 best apps and World Football Calendar 2010 are among MagicSolver’s main successes.

CrowdScanner is the social information layer at an event that makes it easier for you to discover other attendees based on mutual interests. Use it to start interesting conversations on the spot with the people who interest you most.

Skadoosh

Coming soon.