Mashup TV, Pay TV, Over The Top (OTT) TV and DLNA - Where is the future for Multiscreen?

Date: 12th October 2010
Venue: Ogilvy Labs @ Canary wharf E14 4QB 
Timing: 18.00 to 21.30 
Tickets: £35 + vat 
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At this mashup* event we'll be discussing, debating and demoing how the arrival of true convergence is driving the need for seamless media access across multiple consumer devices. Now that there is so much video available online, the TV industry is forced to ask if the internet is the TV platform of the future, which will bypass pay-TV providers, or if there is an opportunity for traditional TV service providers to blend the internet with their existing delivery routes. Moreover, would such a hybrid approach be able to deliver a truly converged entertainment offering that quenches the consumer’s thirst for TV anywhere, anytime and on any device?

However, blending broadcast and broadband is not a simple task.  There is still a lot of work to do and questions to be answered in identifying the right business models and finding the right ways to engage consumers. There are also technology hurdles to address such as content protection/DRM, content discovery/navigation and bandwidth availability.  And those are just challenges for getting content to the TV set or home PC - add to the mix your mobile phone, camera, car, iPad and iPod and you either have a massive disruption or a never ending headache. 

Attendees can expect to hear views and opinions on :

• Why is the internet important and how it will impact multi-screen TV
• How will the stakeholders react and where are the opportunities
• What are the business models that will make blended TV services sustainable?
• When and how will Google make an impact?
• Can you get closer to the consumers by having more data on them?
• The role of DLNA (Digital Living Network Alliance) in the connected world
• Will OTT really change the business model for Pay TV providers

This mashup* event will present views from those who are bringing about change, challenging the status quo and are ready to deliver value and customer experience that TV has dreamed of for 30 years. Additionally we will have a number of DLNA and TV browser demos on hand to answer your questions about what and how you can create value for your organisation by introducing seamless media access.

Background reading from Endurance Technolgy:

http://www.slideshare.net/mashupevent/over-the-top-tv-delivery-platforms-review

http://www.slideshare.net/mashupevent/over-the-top-tv-platform-technologies-overview

Any Queries please contact: emma@mashupevent.com

Speakers:

Anthony Rose - (BBC) Canvas CTO

Casey Harwood - Turner Broadcasting 

David Cutts MD Strategy & Technology Ltd

David Cutts is Managing Director and co‑founder of Strategy & Technology Ltd. He has been closely involved with the development of digital TV since the early 1990s, working for some years on Pay-TV technology, including leading DVB’s effort on Common Interface for CA.

He has been a member of the DTG Council since 2000 and has been concerned with strengthening its roles as guardian of the core technology and quality and conformance regimes for the UK DTT platform.  He has led a number of working groups on interactivity using the MHEG-5 standard, including the DTG’s Interaction Channel Working Group and ETSI-MHEG.
He co-founded Strategy & Technology in 1996, focusing the company on the creation and implementation of public standards.The company provides a significant proportion of MHEG client software in the market and is developing software to support catch-up TV via MHEG-IC on a number of platforms worldwide.

David Mercer - Strategy Analytics 

David Mercer is one of the industry’s most experienced analysts focusing on digital media and consumer technologies. During more than 20 years of analysis and consulting within the broadband, consumer technology and media industries he has worked with many leading global players across the value chain. He is widely recognised as an authority on advanced television, emerging consumer technologies and the digital home, speaks regularly at international conferences, and is frequently quoted by the specialist and general press and media. His analyst blog is published at www.strategyanalytics.com/blogs/author/dmercer.
He graduated from Reading University in the UK in 1987 with a BA (Hons) in Linguistic Science.

Mark James - ACCESS

Moderator

Alan Patrick - Founder - Broadsight

Alan Patrick co founded Broadsight after a career both consulting to, and working at, senior level for leading global multimedia companies such as the BBC, British Telecom (OpenWorld and Ignite), AOL Time Warner, ntl and UPC. He has worked in the US, Europe, South Africa and the Far East.

Prior to setting up Broadsight, Alan was Managing Director and COO at Jacobs Rimell, who specialise in multi-media OSS systems. Before that he held positions as VP Corporate Development for Globix Corporation in New York, Head of Internet Business Development at British Telecom, and consulted widely on multimedia to a number of major TV and cable companies in his consulting career at McKinsey and PriceWaterhouseCoopers. He was involved in the design of broadband networks in the early days of their inception and has written several articles on the impact of lean operations on digital supply chains.

Demo's of debate in action

Additionally  we will have a number of demos showing how it could work from ACCESS 

ACCESS will showcase how a DLNA solution NetFront Living Connect can enable Multi-room Video viewing, sharing your content to various devices in the home and bring exciting interactive user cases between TV, camera and Printer and other media in the home and over the Internet. 

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over the top TV