The New Social Rules

*Demo Opportunities* available at this event.

Showcase your product or service by contacting team@mashupevent.com

Next Event - New Social Rules for Living in a Digital Age / 24^th November

“The Social Network” aka the Facebook movie is certainly generating debate about how badly girl geeks are treated, whether all nerds are robots and why the traditional media wants to portray social in a really bad light.

However, what the film is *not* addressing is the new social rules.  If Twitter is about getting the best quip of the day or providing some useful info, Linkedin is about proving "my network is bigger than yours", and Facebook is about sharing that "I have a more interesting life than you" There must be some new rules for these new games, but what are they?

This mashup* event will present views from those who are bringing about change, focusing on the debate centred around the social norms of etiquette, safety and privacy. With technology moving forward have the old rules around these areas moved on and developed or have we got new social rules that lead our lives...


tThe Internet is written in INK and thus there is no rubber to erase our history, what are the implications of experiences we share when younger on our lives as we pursue our career, how do we factor in the safety of our children as these rules evolve, as the head of UK MSN one of our panel will share the lessons learnt and how the impact has changed the social rules we now abide by.

Have you thought about the implications of incorrect financial transactions what could that do to your personal life/career and online reputation if a payment goes wrong for a service, that you would never sign up for, with the head of head of social media from paypal on the panel we will talk about the social rules that financial services now face.

The next mashup* event is on the 24^th November and we aim to debate, build on and clarify the new rules.

Venue: SNR Denton, One Fleet Place London EC4M 7WS

Time: 18.00-21.30

Tickets: £35 +vat

If you have already registered for this event and would now like to pay for your ticket to guarantee your place please login (top right corner ) and go to "Account" select the event and proceed to pay.

Speakers and Panelists

Jason Barrett

Jason Barrett - Twitjobs

Jason is one of the early adopters and innovators within social marketing in London.  Having founded TwitJobs in 2009 (the first monetised use of Twitter in the world), TwitJobs has continued to grow and out perform other every job resource on twitter (including Monster, Careerbuilder etc) through word of mouth.  TwitJobs now employs a team of community managers to help 100,000's of job seekers around the world, every day find work. All this has been achieved with £zero spend on any forms of advertising.

His thorough understanding and a commitment to teach others social technology and innovation has seen him published in The Guardian, Financial Times, Business Week and some of the webs top social media blogs and business articles including Sky News, Yahoo Technology, Techcrunch and 100's of job and human resource related blogs & sites around the world.

Jason has consulted for many top brands and company's in both the USA and UK and is currently consulting at Mccann Erickson where he is helping their clients make the most of understanding the social landscape, utilising social currency and bringing new tools and services to worldwide audiences. 

Julian Ranger

Julian Ranger, a Chartered Engineer (CEng), has been an angel investor since 2007 and an entrepreneur since he formed his first business, STASYS, in 1986. Julian grew STASYS to a £17m+ business with 230 staff with subsidiaries in the US, Australia and Germany before selling it to Lockheed Martin in 2005.
 
Julian has invested in a number of diverse technical and software businesses (see www.jranger.com).  He also continues his entrepreneurial activities with his new business DAD (www.dadapp.com) and also at his innovation hub, iBundle (www.ibundle.co.uk), where he invites start-up entrepreneurs who are looking for backing and advice to contact him.

Iain Halpin

Consultant Director, Corporate Practice - Ketchum Pleon

Iain is a corporate storyteller with expertise in messaging & positioning, content development, media strategy, employee engagement and crisis and issues management

With over 15 years experience of providing corporate communications consultancy to some of the world’s largest companies. Iain has helped clients negotiate Mergers & Acquisitions, address large-scale restructuring issues, use storytelling to reinforce corporate values, position themselves and their solutions for market success and provide C-Suite communications.

Jon Bishop

Jon is has been newly appointed as the Head of Social Media at PayPal UK. Before that he spent a year and a half in the same role at Gumtree. He is passionate about open and honest human interaction in the online space and believes the future of marketing lies in genuine engagement with a brand’s community and the ability to measure this effectively.
 
Jon is also passionate about online communities and the way interactions online are changing the way we interact offline.

Gillian Kent

Gillian Kent has a strong track record in building and growing online businesses and is responsible for making MSN the UK’s leading online media company. From 2003-2006 Gillian was Managing Director of MSN UK, having previously been Director of Products and Business Development and Marketing Director.

Gillian was recently CEO of Propertyfinder.com one of the UKs largest online property sites and following a turnaround put together an MBO which was outbid and the company was sold in August 2009.

Business woman of the year  2005
14 years Microsoft  + MSN UK - Managing Director
PropertyFinder - CEO

DEMOS

Ryan Sommer, Marketing and Community Manager for Hellotxt, the simple, fun social dashboard, will share a few new features in Hellotxt version 2.3 iPhone/iPad

MinuteBox is an eBay for online advice via multi-media chat.
Individuals are able to use MinuteBox as a gateway to access the right
expertise in a timely and cost-effective manner. Experts can sell their
time and turn their knowledge into revenue, by helping others.
 
Our vision is to make human expertise accessible and affordable. We aim to
be the best facilitator for knowledge sharing, making it simple and
rewarding. More.. www.minutebox.com