mashup* - Media/Advertising agencies in a digital world - 20th September
Supported by:
Purpose: to explore and debate how ‘agencies’ are explaining and positioning the digital opportunity
Whilst the technical innovators working at the sharp end of Web 2.0 ideals deliver services where the customer relationship is engagement and conversation, how will the ‘agencies’ [creative, design, buyers, advertising, PR, advisors, reporting, analysis, full service and integrated] deliver the existing big brands and do they understand the full impact of 2.0!
Format: introduction, 2 speakers for 10 minutes each, panel debate 50 minutes, open forum 25 minutes
Location BT Centre, Newgate Street, EC1A 7AJ.
Registration fee £35.
Registration from 18.00, speakers on stage 18.45
Moderator:
Hamish Pringle
Institute of Practitioners in Advertising; General Director
Bio:
Hamish joined Ogilvy Benson & Mather as a graduate trainee, having completed his degree in PPE at Trinity College, Oxford in 1973.
After spells at Boase Massimi Pollitt, Publicis, Abbott Mead Vickers, his own agency Madell Wilmot Pringle and Leagas Delaney, Hamish joined KHBB in 1992 and became Chairman and CEO in 1995. Following the merger in 1997, he became Vice Chairman and Director of Marketing at Saatchi & Saatchi.
In 1999, Hamish launched his own branding and marketing communications consultancy, Brand Beliefs and became Consultant Director of Marketing Strategy for the IPA. In August 2001 he became Director General of the IPA.
As Director General he represents the IPA on a number of key industry bodies including the Advertising Association (AA), the Audit Bureau of Circulations (ABC), the Advertising Standards Board of Finance (ASBOF), the Broadcasters' Audience Research Board (BARB), Radio Joint Audience Research (RAJAR), the Communications Agencies Federation (CAF) and the European Association of Communication Agencies (EACA). He is also a member of the DTI Business Services Group.
Hamish is a member of the Marketing Society, the Marketing Group of Great Britain and the Solus Club. He supports two industry charities, NABS and HAT.
Hamish has co-authored two books: Brand Spirit: how cause related marketing builds brands, with Marjorie Thompson, then of Saatchi & Saatchi Cause Connection, published in 1999, and Brand Manners: how to create the self-confident organisation to live the brand, with William Gordon, then of Accenture, published in 2001.
He is married to Vivienne Pringle, co-founder with Judy Lever of Blooming Marvellous, the maternity, children's' wear and nursery goods company. They have four children and live in Chiswick, London.
Speakers:
Roderick G. Banner
Banner Corporation Plc; Chairman & CEO
Bio:
Banner Corporation is a group of 55 passionate Europeans, centred in London, who work right across EMEA. With over 500 years of collective technology marketing expertise and WPP, one of the world's most formidable agency networks behind it, the organisation has been built to bring unparalleled knowledge and resources to bear on every challenge its clients face.
For the last 23 years, Rod has helped develop best-of-breed expertise in almost every marcoms discipline – advertising, direct and digital marketing, event creation and management, media planning and buying.
But that’s not enough. Banner’s unique combination of deep industry knowledge and discipline-agnostic thinking is the key to creating exponentially greater success. And its integrated approach ensures brand integrity and messaging across all manner of marketing challenges – from crafting a European marcoms strategy to more practical challenges such as multi-lingual, digital work.
Banner works for many of the fastest growing multinational I.T. companies such as Autodesk, BT Global Services, Cisco Systems, Freescale semiconductor, Hitachi, Nokia, Novell and Symantec.
Rod’s hobbies include short-range rocketry, studying Sarbanes-Oxley regulation, sailing too fast for his own good, mountain-boarding, making movies and periodically sleeping.
Panel:
Damian Blackden
Universal Mccann. EVP Director strategic marketing technologies,

Bio:
Damian began his career at Zenith Media in 1988. During his 12 years there he worked as a print specialist and then as a communications planner, before finding his real passion: digital media. From 1998 he led Zenith's online development, helping clients such as BT, Lloyds TSB and BMW exploit the new opportunities being created in the electronic environment.
In 2000 he joined Universal McCann to create UM Interactive in the UK, working with the likes of L'Oreal, MasterCard, Saab, Microsoft and Virgin Atlantic. A year later he was promoted to head up UM Interactive across the EMEA region, and played an instrumental part in the successful pan EMEA launch of Xbox.
By Autumn 2003 his dynamism and client focus were recognized, with his promotion to Joint MD of Universal McCann London, but his love of all things digital remains, and the agency has pulled in heavy interactive using clients, such as More Th>n Insurance in 2004 as a result.
James Bilefield.
Openads. CEO
James is CEO of Openads, the developer of free, open source ad serving software used by more than 20,000 online publishers in 140 countries around the world. Under his leadership, Openads is disrupting the global online advertising industry by offering publishers a simple, independent and reliable way to make more money from online advertising.
Before joining Openads in July 2007, James was one of the early executive team members at Skype, the global internet communications company that allows people to make free, unlimited, superior quality voice calls. At Skype he served first as vice president of global business development, and was later appointed general manager of European operations, Skype’s largest region.
Prior to joining Skype in November 2004, James spent five years at Yahoo!, where he served as managing director of consumer and network services across Europe. In this role, he ran the regional communication, broadband, community and content businesses. He also co-led Yahoo!’s €475 million acquisition of Kelkoo, Europe’s leading online comparison shopping service, in March 2004.
Before joining Yahoo! in May 1999, James was CEO and co-founder of UpMyStreet.com, an online local information company, and vice president in the investment banking division of JP Morgan Chase.
James holds a first class degree in Modern Languages (French and German) from the University of Bristol in the UK.
Dan Rosen
Head of AKQA Mobile, AKQA
Bio: Daniel Started his mobile career in 1995 as a client side marketer within Orange UK before a stint in traditional media by joining Express Newspapers as Group Marketing Manager
In 2000 he launched 12snap UK’s mobile marketing business running pioneering campaigns with brands including McDonald’s, Coke, Proctor & Gamble, Cadbury, Walkers Snacks and MTV. Industry awards included New Media Age’s “Mobile Campaign of the Year “ for McDonald’s and Orange’s “Small Business award for innovation” in 2002.
Associated Newspapers recruited Daniel early in 2004 as Managing Director of their interactive subsidiary Greenland Interactive. A series of successful mobile initiatives were launched with clients including mobile operator 3, EMAP, ITV, Daily Mail, and GSK. Revenue growth exceeded 60% within 18 months, resulting in the company’s successful sale in September 2005.
In January 2006, Daniel launched AKQA Mobile. AKQA Mobile is the specialist mobile division of AKQA working with clients globally. Clients include Nike, Xbox, Coca Cola, Smirnoff, McDonald’s, Visa, Sky, Target and Fiat.
Daniel is the mobile columnist for Marketing Week magazine in the UK and sits on both the EMEA Board and Global Executive of the Mobile Marketing Association as Director at Large.
Turlough Martin
Head of Sales & Business Development, Wunderloop
Bio:
Upongraduating from Trinity College Oxford with a degree in PPE in 1993, Turlough cut his commercial teeth in fields as diverse as recruitment, training and consultancy. By 1995 he had set up and was running his own software house, for which he remained as a non-exec until earlier this year. After a spell helping early stage tech companies raise finance and flesh out their management teams at the height of the first dot com boom, he then travelled the world for two years to live the dream of flying aerobatic aircraft and diving remote shipwrecks. Wanderlust thus sated, Turlough rejoined the world of the web.
Turloughis currently UK Head of Sales and Business Development for wunderloop, Europe's leading provider of behavioural targeting technology.wunderloop's clients include AOL, Tiscali, Lycos, Hearst Digital, Dennis, IPC and many others. Theyhave recently launched 'wunderloop connect' - the web's first intelligent open exchange for behaviourally targeted online display advertising.
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