mashup* July 18th - TV 2.0

Part 1 of the video:

Rest of the video available at:

http://public.tv/search.php?Keywords=mashup

Blogs covering this event:

http://mediabites.com/2007/07/mashup-tv-2-0-event-live-blog

http://broadstuff.com/archives/341-Web-TV-101.html

http://blog.yawdogs.com/articles/2007/07/19/tv-2-0

http://www.pixelpod.co.uk/blog/?p=89

Presentations given at this event:

http://www.mashupevent.com/files/tvmashup180707.pdf

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mashup* July 18th - TV 2.0 1

mashup* July 18th - TV 2.0 2

Attendance Wall (attendee list in photo format)

A mashup of TV, Web and Mobile is transforming the broadcast content world which has gone largely unchanged for its entire consumer life. For more than 60 years the TV has entertained, informed and captivated but as the traditional model disappears, content promises to become completely personalized, interactive and enjoyed on-demand.

A quick search for "TV" will give you a wide range of opinion on what TV2.0 could be, the imaginary services, the level of choice, new shared social experiences, the endless possibilities for new services and technology choices. TV2.0 mashup* event will provide speakers who can provide expert observations and debate about what TV2.0 is and how it will be delivered?

mashup* is delighted that this event is sponsored by BT.

The debate will address:

1. Who will generate the most content for a fragmented world? Professional or Amateurs?
2. Which line of site screen will be the most valuable?
3. What does 'no constraints' really mean and how can it be delivered
4. What will happen to content made for an audience?
5. Will there still be a shared social experience. "What did you think of the Eastenders story line last night"
6. Which platform will be the most important web, mobile or broadcast?
7. Sky, BT, BBC, ITV - who will win and who will loose?

Moderator

Tom WeissTom Weiss is CEO of TV Genius, a leader in TV Search and Personalisation technology, and author of the book Mobile Strategies. He was previously Vice President Key Service Introductions at T-Mobile and a well known figure in the early days of the content management systems industry.

His current work spans twelve time zones and ranges from traditional broadcasters to the next generation of IPTV and video start-ups.

Speakers

John Varney

John Varney is Chief Executive Officer of Peerouette, an early stage technology start-up, aiming to redefine the architecture of the web to enable everyone to create social networks and use those networks to drive the distribution of media and services. He also heads up Maximum Clarity Ltd, which offers organisations an insight into the possibilities offered by technology in the areas of business development and internal processes and services, particularly by engaging with Web 2.0 possibilities

A 30-year veteran of the broadcast industry, he spent the last 5 years as Chief Technology Officer for the BBC, responsible for the overall technology vision and strategy for the whole of the BBC worldwide.

He led the Technology Group, a global operation identifying the technology requirements for the corporation now and in the future with accountability for both delivering best technology practice across the BBC and reducing the cost of production processes, along with creating and delivering the technical innovations that make the BBC’s the most creative organisation in the world.

John began his Broadcasting career in 1977, working as an operational engineer behind the scenes in commercial broadcasting in his native country of Scotland. He worked there in a number of engineering posts and technology positions until 1995 when he joined Granada Media, the UK’s largest commercial TV production company as Technology Controller.

He was part of the leadership team in Corporate M&A that led the programme to ensure the smooth delivery of an IPO and flotation of Granada Media from the parent organisation, after which he was appointed Director of Technology. While with Granada, he also acted as adviser to Channel 7 in Australia and the Australian Government.

He is a fellow of the Royal Television Society and the Royal Society of the Arts.

Nick Brown

Nick Brown - CTO of a2a was originally established in 1999 by Nick Brown the former Head of IT at BSkyB as a product development agency and consultancy for the fast emergingdi gital TV broadcasting markets. Whilst at Sky, Nick was responsible for the design of the main Sky Digital platform architecture and defined the processesfor the deployment of the world's first interactive services.

Nick Brown is an industry veteran with more than 25 years experience in designing advertising systems, implementing large IT projects and running IT operations for large television broadcasters. Nick brings a depth of experience and vision to the company's strategic direction. Following on from developing a team of over 100 staff at Sky in the run-up to the digital launch, Nick was responsible for implementing the interactive technology at BSkyB which developed into the Sky Active portal, managing shareholders such as Sky, HSBC, BT and Matsushita and coordinating suppliers across 7 countries.

Richard GriffithRichard Griffith, Director of Technology Strategy & Development

Richard Griffiths is the Director of Technology Strategy and Development
for BT Vision in BT Retail Technology.
In the 1990s he worked on the launch of four cable television channels,
for the BBC, Channel 4 and GMTV and subsequently was chief operating
officer at the pioneering internet broadcaster and online streaming firm
Virtue Broadcasting - the company that famously webcast Madonna's live
concert from the Brixton Academy.
After gaining an MBA from Imperial College, he joined BT Retail and ran
the first trials of Microsoft's IPTV software before the platform was
selected as the heart of BT Vision.

mike shortMike’s career spans 33 years in Electronics and Telecommunications, with the last 20 years in Mobile Communications. He was appointed Contracts Director of Cellnet in 1989 dealing with major infra-structure investments and UK interconnect agreements. In 1993 the focus moved to launching Cellnet’s GSM service and establishing Roaming Agreements.

He was elected Chairman of the GSM Association for 1995/96 and served on their Executive Board for 5 years. He has also served as a member of the UK Home Office Internet Task Force and UK OSAB (Ofcom Spectrum Advisory Board) until 2006 and 2007 respectively.

Mike has chaired the MDA since 1998, leading the Association as Chairman/spokesperson and on Public Policy.

He was appointed VP Technology for O2 GROUP in 2000, Visiting Professor at Surrey University in 2003 and to the Coventry University Board in 2006. He is a Fellow of BCS/CIPS/RGS and a Member of IET and the Royal Television Society

Mike’s focus today is on Third Generation cellular, Mobile TV and steering O2’s Group Research and Development in mobile.

Panel invited include

Matteo Berlucchi, CEO, Skinkers

Matteo is the co-founder and Chief Executive Officer of Skinkers. Skinkers has developed a universal ‘push’ platform for the delivery of information directly to the screen of the most appropriate device, Skinkers technology is used by some of the world’s leading brands. Matteo has been developing successful Internet projects since 1994 when he launched the first online property advertising system in Europe. Between 1998 and 1999 he was Head of Online Marketing at Hyperlink plc, the 3rd largest web agency in the UK, where he developed strategies for many blue chip companies. Between 1999 and 2000 he was Vice President Global Online Marketing for beenz.com. He then helped launch a large online real estate business in Italy. Matteo has a doctoral degree in Theoretical Physics from the University of Padua (Italy) and spent three years researching in the field of Virtual Reality at Imperial College London (UK).

Peter Miles CEO of Sub.tv and JVTV

Currently Peter is the CEO of a Group which includes SUBtv and dot mobile. SUBtv is a media and marketing company operating within the UK student community and dot mobile is a mobile service provider to the same student community.

Previous to establishing the Group Peter had started and sold various other businesses and has had a varied career and life.’

Demos confirmed

www.Intruders.tv Eugene Tsyrklevich

www.BabelDisc.com
BabelTV

BabelTV is DaweVision's latest product innovation. having made computing as simple as using a TV, we've now integrated our BabelDisc system into a FreeView STB.

Simply connect BabelTV to a VGA monitor, Internet and an Aerial and your get:-
Fully interactive FreeView, Digital Video Recorder, Web, email and many other uses.

The centrally managed system, ensures reliable, 'stumble proof' media access and computing in the living room, kitchen, bedroom and office, with entry level for as little as £50 p.a.

DaweVision are looking for a launch partner who will enjoy
unprecedented media access to the consumer!

Friction TV Andy West