mashup* Event - 30th September - iPhone, Android, Symbian

Location: Bartle Bogle Hegarty (BBH), 60 Kingly Street, London

Postcode & Map: W1B 5DS

Many Thanks all those who attended this event please see the following links for post event write ups.

http://distorted-loop.com/2008/10/01/new-research-details-who-are-the-iphone
http://www.macworld.co.uk/ipod-itunes/news/index.cfm?newsid=23010&pagtype=a
llchandate  Hosting the event, author Tony Fish said: "Devices, applications and
services such as those offered by iPhone, iTunes, AppStore and Apple (Mac)
appear to ...

<http://news.google.com/news?hl=en&ncl=http://www.macworld.co.uk/ipod-itunes
/news/index.cfm%3Fnewsid%3D23010%26pagtype%3Dallchandate>

http://blog.mjelly.com/2008/10/mashup-mobile---android-symbian-and-iphone.html

http://web20.telecomtv.com/pages/?id=f7e62028-1ab4-490d-8adb-dfc93628f845&vidid=3251&view=video

 

Programme:

18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A 

20h10 - Networking & Demos

This event will focus on the implications and ramifications of devices and services based on the principals of the iPhone, Android, Symbian and other (integrated mobile hardware, software and services (eg: location)) platforms.

With the recent release of the iPhone 3G, the upcoming launch of Android and the dominant position of Symbian we are now entering a new phase of the mobile Internet.

Integrated mobile devices, applications and services such as those offered by iPhone, iTunes, AppStore and Apple (Mac) appear to offer consumers what they need - simplicity. On the other hand open platforms not based on propriety technology may also play a significant role moving forwards.

Location, 3G, WiFi, cameras and video are now all standard features on such devices. What new applications & services are emerging, what new products and services can now be created using mashups of these new capabilities ?

What are the strategic and tactical issues that executives, entrepreneurs and investors should make when considering this future.

The implications are massive for all businesses - those that understand and develop strategies to facilitate customer, supplier and employee communications and management using these new tools will win.

iPhone is building the latest, biggest and greatest version of compuserve and AOL. Is following in the steps of the walled gardens the best approach for customers since we (the consumer) have already rejected this model several time in favour of the open internet.  Is Apple’s new integrated systems and devices different or is it doomed to fail.

Speakers:

Peter Sells - Head of Mobile Development, BBH

Peter is Head of Mobile Development at BBH, one of the worlds leading creative advertising agencies with clients including Vodafone, LG, British Airways, Audi, KFC, Barclays & Unilever. He is responsible for leading the development and delivery of mobile marketing solutions and has received D&AD, BIMA & Cannes Silver awards for his work in mobile media. .  Previously he was responsible for Mobile Technology at MTV International. BBH is currently Mobile Marketing Agency of the Year 2008.

 

Stephen Upstone - Managing Director of Europe for Ad Infuse

Stephen is co-Chair of the Mobile Marketing Association's EMEA
Advertising Committee and the Global Mobile Video and TV advertising
committee and sits on the IAB UK Mobile Advertising Committee.

Stephen has worked in advertising and technology for over 15 years as media strategist and buyer at the large agency networks and more recently in senior positions in venture capital backed technology start ups.

Stephen started out as a media planner and buyer at Lowe Howard-Spink, Universal McCann and Michaelides and Bednash where he worked for leading consumer brands such as Vauxhall, Smirnoff, Nescafe, Nesquik, L'Oreal, beeb.com, beeb.net, The AA, MTV and Tower Records. Stephen was a Board Director at venture capital boutique FirstCapital, Senior Director Business Development and European Operations at Rhythm NewMedia, Board Director and Business Development Director at behavioural targeting and internet personalization start up Touch Clarity where he worked with leading brands like MSN and HSBC in Europe and North America. Stephen graduated in Mathematics and Philosophy from Manchester University and has a Post Graduate Diploma in Advertising from Watford College.

 

Tim Raby - OMTP Managing Director

Tim Raby joined OMTP 1st January 2006. Prior to joining OMTP, Tim was Head of Devices for O2 Group where he was responsible for all Terminal technology and Portfolio activity during the 3G launch period. He was responsible for the successful launch of the first ODM consumer O2 brand X phones alongside the XDA PDA family.

Tim came to O2 via BT Internet and Genie which he joined in early 2000. During this period he played a key role in every part of the evolving mobile data value chain; Business Development in Genie Europe, developing Unified Messaging, pioneering Java Games and launching O2 Active.

Tim started his career as a software developer becoming a well known architect of voice and data financial trading room systems. As a director of Alphameric for 12 years he was involved in numerous data broadcast and Internet based projects.

 

Tom Hume

Tom is Managing Director of Future Platforms, a Brighton-based software company that specialises in mobile product development and counts amongst its clients Nokia, Orange, the BBC, Channel 4, LastMinute, Trutap, Flirtomatic and Puzzler Media. He holds a D&AD silver nomination for his work in interactive media and writes online at http://tomhume.org/

 

David Wood - EVP of research for Symbian

 From 2002 to 2004 he was EVP of Partnering at Symbian, creating partner
programs to foster sustained commercial success for companies in the Symbian
ecosystem. As EVP of Research, David is now responsible for understanding
and guiding Symbian's response to disruptive trends in technology, business,
and society.

David has an MA in Mathematics from Cambridge University and an honorary
doctorate in science from the University of Westminster.  He writes a
personal blog at dw2-0.com: "Eclectic thoughts on smartphones, technologies,
markets, innovation, openness, collaboration, disruption, risks, and
solutions".

Demo companies:
www.wavemetrix.com
WaveMetrix is the world's premier provider of international buzz research.We provide clients with actionable insights into what their customers say online. Working with Fortune500 clients around the globe, our pioneering methodology delivers fast and detailed insights.

 

If you'd like to contribute as a speaker or panel member team@mashupevent.com or demo your application please get in touch at demo@mashupevent.com