We are finally seeing a wave of innovation and diversification in the events business. These are five of the startups leading the conversation.
Eat in My Seat
The immediate reaction of “wow, that is quite a great idea” is common to most people who hear about the concept of the startup Eat in My Seat. The value is all in the simplicity and functionality.
With the Eat in My Seat app, attendees are able to connect to the food options at an events venue, submit an order, pay through the app and select whether to collect the food or have it delivered by their seat.
A notification is sent once the order is ready. The startup is really helping make large events more manageable and enjoyable by allowing attendees to not have to wait in line.
The platform created by the team at Sponseasy is not targeted at event attendees, but rather at event organizers. With the tool, planners can create a personalized package to present to potential sponsors and advertisers as part of their proposal.
By following a step-by-step guide, users get to include relevant sections of information such as the target audience for the event or the expected number of attendees. Sponseasy even offers predesigned sponsorship packages.
The deck is then ready to display not only directly to sponsors, but also on social media and at the event’s official website.
It seems to be undeniable that most of the innovation currently taking place in the events business has to do with festivals and music shows. Fantrotter is one of the best examples of this market trend.
Fantrotter is a service that helps concert goers set up their travel and accommodation arrangements. In fact, online services that aid customers in the often-exhausting task of finding and booking a hotel at their destination are all the rage now. Fantrotter is no exception.
This startup concept was certainly named with good old marketing at its core. The name of the service says it all. 99CentEventStreaming allows event planners to stream and archive their event by synching with the platform Eventbrite.
They can sell streaming-exclusive daily tickets for, you guessed it, 99 cents. The video content is archived for 12 months, and there are actually very few limits as to how much content event planners are permitted to stream. The virtual attendees need to enter with an Eventbrite account.
EventKloud is a startup company that promises to facilitate the work of all the event marketers who need to track and analyze tons of data. Nowadays, event marketing happens across websites, apps, social media, search engines and paid ads.
There is the need for a functional and intuitive dashboard tool that groups all the information in one place. The package of features provided by EventKloud answers to a multitude of needs from event marketers.
From event planners, to marketers, to attendees, there is something for everyone in the revived assortment of software services in the events business.