mashup* - Being-Location-Aware - 19th March
mashup* Event: 19th March 2009, 6pm - 9pm
SORRY THIS EVENT IS FULL!
Please do not come to the event if you have not paid for a ticket prior to 17th March 09 as you will not be able to attend due to a strict venue capacity limit.
If you have not already paid please do not attempt to pay now.
Venue: E14 4QB
- if you have a ticket you should have received an email with the full address - any queries email team@mashupevent or text 07716162441
Theme: Being-Location-Aware
The geospatial web is changing and fast! Being location aware is fast becoming a reality for millions of people through their mobile phone and other devices.
We're also seeing an explosion in location aware devices of all kinds and as the barriers to accessing and using location information are lowered we're seeing a massive increase in the number of players offering consumer and enterprise services.
At mashup* on the 19th March 2009 we'll be discussing, debating and demoing 'Being-Location-Aware' and asking:
What are the services ? What are the location services we'll come to expect - it's not just about maps anymore - it's much much more. We'll explore the new location aware services and applications.
What about privacy ? As soon as you mention location people start thinking about 'big brother'. We'll be discussing the realities of privacy management and how social perceptions of location are changing.
Where is the money ? The economy is in a full blown recession - how will being location aware help your business grow ? What are the business models ?
Demos:
As ever we'll have a few location aware companies demoing their products & services. If you'd like to demo please get in touch team@mashupevent.com
Location: Ogilvy UK, 10 Cabot Square, London
Postcode & Map: E14 4QB (nearest tube: Canary Wharf )
Travel by boat: Thames Clippers
Registration: £35 + VAT
Programme:
18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos
Speakers
Ed Parsons
Ed Parsons is the Geospatial Technologist of Google, with responsibility for evangelising Google’s mission to organise the world’s information using geography, and tools including Google Earth, Google Maps and Google Maps for Mobile.
Ed was the first Chief Technology Officer in the 200-year-old history of Ordnance Survey, and was instrumental in moving the focus of the organisation from mapping to Geographical Information.
Ed came to the Ordnance Survey from Autodesk, where he was EMEA Applications Manager for the Geographical Information Systems (GIS) Division. During his tenure, he helped Autodesk to become one of the key providers of GIS software.Earlier in his career he was a Senior Lecturer at Kingston University, where he helped establish Europe’s first undergraduate course in GIS.
He earned a Master degree in Applied Remote Sensing from Cranfield Institute of Technology and is a fellow of the Royal Geographical Society, London. He is the author of numerous articles, professional papers and presentations to International Conferences, and has developed one of most popular Weblogs in the Geospatial Industry, www.edparsons.com
Gary Gale -Head of UK Engineering, Yahoo! Geo Technologies, Yahoo!
Gary is the Head of UK Engineering for the Geo Technologies group at Yahoo!
The Geo Technologies group provides the tools and technologies that drive user location, geocoding, location identification and disambiguation within Yahoo!, both internally and via public services such as GeoPlanet, Fire Eagle and Flickr.
Gary has over 20 years experience of engineering large-scale software projects, predominantly in a UNIX environment, in a wide range of industry sectors.
Prior to taking up his role at Yahoo!, Gary has worked within the geo domain for companies such as Digicon, developing geophysical technologies to aid in the search for natural resources and the European Space Agency Research Institute in Rome, Italy, participating in the development and launch of ERS-1, Europe's first remote sensing satellite.
Steven Feldman
Trained as an economist, I spent the first 20 years of my working life in building materials before stumbling upon GIS. A chance conversation led to me becoming General Manager of GDC and Head of Professional Services at whereonearth.com during the wackiest part of the dot com boom and bust.
In 2002 we bought out GDC with investment support from nearly all of the employees. 4 years later GDC had grown to be one of the leading suppliers of e-Government solutions to Local Government with a strong reputation for innovation and customer service. MapInfo bought the business in 2007.
After working for MapInfo for 18 months as UK MD and Director of Product and Industry Strategy, EMEA I left to look for my next big thing. The search is ongoing and in the meantime I am working as a strategic consultant and an investor, advisor and mentor to technology startups. I am keen to work with businesses that have societal value and believe they can make an impact.
I am the current chair of the AGI GeoCommunity conference.
When not working, I blog about geo-anything, twitter about geo, politics and community and follow the Arsenal.
You can follow me at http://GIScussions.blogspot.com and http://twitter.com/StevenFeldman
Alex Housley - Co-Founder & CEO, Total Hotspots
Born just one year after the 80286 processor, I’m lucky to have grown up with computers and wrote my first program on a rubber ZX Spectrum keyboard.
Aged 15 I wrote about search engines and web development for MyDesktop Network, which later sold to internet.com. I helped develop a free eCommerce platform in 1998, and worked on numerous freelance web projects throughout the next few years.
In 2003, whilst studying for a degree in business and computing, I developed a fascination with emerging mobile technologies and realised an opportunity to create Total Hotspots - an independent global service that helps people find Wi-Fi hotspots in over 100 countries. An experienced team includes successful digital entrepreneurs with past lives at Microsoft, IPG and PWC.
Regular updates from a number of leading international service providers, community projects, venue owners are combined with locations recommended by the community. The focus is upon listing quality legitimate hotspot locations and enabling the community to quickly find hotspots, free and paid, and share their experiences via the web and mobile.
Insights includes launching an early SMS-based hotspot locator services in 2003 and a mobile business development role at Multimap during their Microsoft acquisition.
In November 2008, Total Hotspots partnered with Rummble, the location based social search and discovery service. Two months later we launched Total Hotspots for iPhone; which has so far been featured on TechCrunch, Mobile Industry Review and The Gadget Show.
http://housley.me | http://totalhotspots.com
Jeff Kelisky, General Manager of Mapping and Local search, Microsoft
As General Manager of Mapping and Local for Microsoft, Jeff Kelisky is responsible for delivering a strategy to maximise market growth, revenue, and profitability from mapping and local services driving long term shareholder value for Microsoft Corp.
Formerly the CEO of Multimap, Kelisky joined Microsoft after leading the business to a successful acquisition by Microsoft Corp’s Online Services Group in December, 2007. He spent seven years at Multimap, joining in 2000 and became Chief Executive in 2002. He devised and implemented the operating strategy, structure and processes, and grew the business to become a global player and the market leader in Europe with 10 Million unique users per month, 1,200 subscription based business customers and over £10 million in annual revenue. In 2006 Kelisky expanded the executive team and in 2007 restructured Multimap’s executive governance to lead a capital restructuring and eventual M&A process that resulted in the sale to Microsoft.
Prior to Multimap, Kelisky spent three years at A.T. Kearney in strategy development and execution, including corporate restructuring and post-merger integration, which followed seven years at IBM. He has an MBA from London Business School and a degree in Maths and Science from McGill University in Montreal.
Multimap is an innovative provider of mapping and location-based services. The company delivers online maps, point-to-point driving directions and geospatial (“Where’s my nearest?”) searches to a wide variety of companies and organizations. Multimap provides location services to companies including lastminute.com, Active Hotels, Wyndham Worldwide and Hilton International.
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Dr. Daniel Arthur
Dan Arthur is an expert in policy modelling applied to international market growth strategy, industrial economics, and the dynamics of technology ecosystems. He provides independent advisory services to executives in government and industry. He advocates a multi-discipline, systemic and scientific view of business and industry dynamics.
His track record has been forged from over 20 years’ experience that encompasses telecommunications, environmental science, policy/strategy and engineering consulting assignments at ESYS and Atkins, technology transfer projects and applied research.
Recent project experience has involved several extensive market development studies for the European Commission (GSA) with a particular focus on the growth dynamics of Location Based Services. Based on this industrial study led by Logica, Telefónica, NAVTEQ and Alcatel, in 2008 he completed a PhD at the University of Surrey in modelling the market economics of digital ecosystems. He also undertook studies for UK Government on the macroeconomic impacts of GPS and Galileo and this research is now being extended to investigate international trade issues.
Dr Arthur has also worked in the environmental sector, including the Global Monitoring for Environment and Security Programme, holding an MSc in Hydrology for Environmental Management from Imperial College.
Demos
CloudMade lets developers create interactive, customised map based applications across web, mobile and desktop platforms. Using CloudMade's rich tools and APIs, developers can build applications that let their users browse maps, plan routes, store their favorite locations, search for places, streets, points of interest and much, much more. All of the map data that CloudMade offer is crowd-sourced - meaning that it is richer and more up-to-date than traditional maps. CloudMade's first sets of developer tools and APIs were launched in February 2009 and are rapidly attracting a community of developers who are building applications on the web and mobile. To find out more about CloudMade, visit www.cloudmade.com
KidSpotter has designed a proven and easy to use solution which enables parents to locate their children by a number of methods. The mechanism for locating the child consists of a small GPS, Bluetooth or Wi-Fi device that broadcasts the child’s location to the KidSpotter server. The application allows parents or security staff to query and monitor the location via mobile phones or the Internet. KidSpotter’s development strategy is technology agnostic and with this in mind has open sourced its software engine by integrating with Wi-Fi, Bluetooth and GPS technologies.
KidSpotter has been created with two main functions in mind.
For the User/Visitor – a child in-motion locating solution. This allows visitors to the venue to locate their children in the event of a separation and allows for the speedy repatriation. It also prevents children from wandering beyond the boundaries of the venue, an alarm is activated and both parent and venue security is notified in this event.
For the Business – enabling venues to have a greater visibility of visitor movements and patterns through the intelligent built-in analysis and reporting functionality. This data is an invaluable source of knowledge allowing the venue to derive additional revenues by strategically placing point-of-sale outlets, to divert visitors to different sections of the venue and to run incentive/loyalty programmes.
KidSpotter is currently operational in Alton Towers, Chessington World of Adventures and soon to launched in Westfield London.
Skyhook Wireless
Demo Opportunities available contact: team@mashupevent.com
