mashup* Event - Local - 17th January 2008
mashup* Event: 17th January 2008, 6pm - 9pm
Theme: ‘Local’ – to explore and debate what are the trends and where is the value for ‘Local’ on the fixed and mobile web.
Location: Simmons and Simmons, CityPoint, One Ropemaker Street, London
Postcode & Map: EC2Y 9SS
Registration: £35.
Programme:
18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos
Supported by:
So what are the issues around Local? Feel free to add your thoughts/questions for this event by signing in and visiting this forum:
http://www.mashupevent.com/forum/30
Speakers/Panel/Contributors (subject to final confirmation):
Speakers:
Nik Hole - Head - 118.com (Europe) (The Number)
Coming up for my 6th year with 118118 and other companies in the group. I was the first employee in the UK and have worked in many roles including Deputy MD in UK and Italy. I have been a passionate champion of the internet for all those 6 years and am now working on our European websites. My background includes a period freelancing for Silicon.com.
Robert Hardie - Content Strategy Director in Northcliffe's Media's Digital Division
After a reporting career that took in both the regional and national press, Robert became Chief Sub Editor at the Derby Telegraph in 1997 and was appointed Head of Electronic Publishing at the title in 1998.
As Northcliffe Media's digital strategy developed he assumed Content responsibility for all the group's Midlands operations in 2000 and then all Northcliffe's in 2002.
When Associated Northcliffe Digital was formed in 2006 he was appointed Managing Editor and he moved to take up the same role in Northcliffe role in October 2007. On January 1, 2008, he was appointed Content Strategy Director.
Frederic Court - Partner, Advent Venture Partners
Frederic is an investor as well as a board member of Qype.
Qype is a local review site in Europe and is active in UK, Germany and currently launching in France. A very active community discusses and reviews the most interesting shops, restaurants across Europe.
Panel:
Stephan Uhrenbacher – Founder & MD, Qype
Stephan has a long internet experience, in the UK he was Head of Northern European operations for of lastminute.com,
In Germany he was Head of Product for the largest media website Bild.de. After that he served as COO for the largest Online pharmacy in Europe, DocMorris in the Netherlands.
Stephan founded the local review website Qype already in early 2006. Qype is now the dominant player in Germany and on a very good growth path in the UK and in France.
Stefan Magdalinski, founder and ex-CTO of UpMyStreet.com
Stefan’s background of credits also include co-founding TheyWorkForYou.com and FaxYourMP.com. He is now currently CTO at MOO.com, an online user-content printing startup.
Max Jennings - co-Founder, WeLoveLocal.com
which helps people find the best local businesses in there area by reading
reviews and recommendations from people they can trust. Other interests
include eMomentum: a privately funded internet company dedicated to
investing in and creating remarkable websites and eConversions - a paid on
performance search marketing agency.
Joel Brazil, Tipped
Demos:
Belocal.com, Simon Grice, Founder - ideas.org
Belocal.com is a new 'local' service that will be in private beta later this year.
TrustedPlaces, Sokratis Papafloratos - CEO
With reviews from over 450 cities in 40 countries, TrustedPlaces allows users to discover and share online all the latest information on where to go out, via reviews and recommendations from the TrustedPlaces community of passionate, individual reviewers. TrustedPlaces also allows business owners to gain valuable insights into what their customers think about their venue and attract new customers by interacting with an engaged, targeted audience amplifying word of mouth for their business.
Started by Sokratis Papafloratos and Walid Al Saqqaf in May 2006, the company went on to secure 500k investment from HOWZAT Media. By 2007, TrustedPlaces had featured in the Guardian's Top 10 dotcoms to watch and was at the top of the Times Top 50 travel websites of 2007.
TouchLocal, Phil Geraghty, Product Director
RPPtv, Will Buchanen
RPPtv preview their mimovi platform release.
mimovi is a pure browser, web media production and social network integrated platform. Capture, describe, share, browse, edit, collaborate, publish. Simple, fast, effective. Integrated with Face Book, iPhone and iTunes. Mobile and IPTV output. Broadcast standards compliant. Not just technology, but the ability to connect, inspire and enable. Create and broadcast. Communities produce, share and collaborate on concepts, music, films, local stories. User interaction for brands, shows, pilots, music and movies. A wi-fi connected platform demo will be at the event. DTI and EU co-funded.
Theme: Local
But - do you have to be a dominating aggregator or online directory to make money from the long tail of local?
How are the big incumbents taking advantage of local and where do they see it going?
Should the big companies do local sites – or how do they ‘localise’?
Can local advertising-driven services make money?
Is local search great for local advertisers, or will they still lose out to the national guys who offer a product/service in every local area?
Isn’t local search only effective if local businesses are online? Or will they just rely on ‘aggregators’ such as toptable, trustedplaces?
Online directories – can they/should they look to add more local value?
Location: Simmons and Simmons, CityPoint, One Ropemaker Street, London
Postcode & Map: EC2Y 9SS
Registration: £35.
Programme:
18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos
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