Family 2.0 - new digital products & services serving the family

Date:    17th February 2011

Venue: Olswang, 90 High Holborn, WC1V 6XX

Time:   18.00 - 21.00

Tickets: £35+VAT

Family 2.0 will focus on the new digital products and services that are serving the family and how should we sell and market them. We'll be looking at the implications to the family circle with a wide ranging debate about how we use technology, what technology is available, what the research says and where we go from here.

With the shape of the family ever-changing, children growing up in more than one household, parents increasingly working away or from home, does the addition of digital technologies enable greater family interaction or lead to an ever distracted household.

We're all sharing images from our phones to Facebook and on into the media hub. We'll be querying who is in control of this content and what should or shouldn't be shared. We'll discuss the rules or restrictions and whether there should be any.

As those annoying wires become wireless (again!) are we creating too much noise in the house?  A TV in every room, a mobile in every pocket, multiple laptops, ipads, wii, nintendo DS, xboxes and ipods galore. The blackboard in the kitchen is moving to become an interactive shared online collaboration space, everyone is always switched on so maybe we all need Tech-free Sundays but do we really want them?

This is bound to be a lively and informative debate!

DEMO slots are available at this event please contact: emma@mashupevent.com

Speakers

Annie Mullins

Global Head of Content Standards -Vodafone

Responsible for ensuring Vodafone’s standards and policies for the protection of Vodafone customers with particular emphasis on young users in accessing new digital services both online and mobile; and delivering customer education and media literacy initiatives. In 2009 Annie was awarded the UK OBE civil honour for services to children and young people due to work as part of the Home Secretary’s Internet Child Protection Task force.

Ellen Helsper

Ellen Helsper is a Lecturer in Media and Communications at the London School of Economics and Political Science. She is on the Advisory Board of the EU Kids Online II project and worked on its predecessor the UK Kids Online survey. Her research and publications focus on vulnerable groups and their use of technologies with a special interest in generational differences in digital literacy and engagement. In particular she looks at digital exclusion and social media use.

Previously she was a Survey Research Fellow at the Oxford Internet Institute (OII) responsible for the design, analysis and coordination of the Oxford Internet Surveys (OxIS) and World Internet Project (WIP) Surveys. Further projects she has been involved in are the EU funded ‘Youth at risks and ICTs’ and ‘Social Impacts of ICT’ studies, the ‘Me, My Spouse and the Internet’ and ‘Online Gambling’ studies.

Vicki Shotbolt

Vicki Shotbolt is the founder of Parent Focus, a social enterprise specialising in understanding and communicating with parents. By working with parents directly and with the organisations and companies that provide services to parents they are able to create bespoke communication strategies, evaluate approaches and offer research insights to the parenting market. They have worked with the Financial Services Authority, the Mayor, government and companies always with the core aim of creating a more parent friendly approach

Katie O’Donovan

Katie is Head of Communications at Mumsnet, an online community of parents sharing advice, support and product recommendations. Over the last ten years Mumsnet has grown into the UK’s leading social network for mums with 1.3 million monthly unique visitors. 

Before joining Mumsnet Katie worked as a communications advisor, both in the commercial sector, with Coca-Cola, and in Westminster for Tony Blair and more recently David Miliband.

 Katie is a mum to two boys, Finn, 4 and Eric

Robert Barham

Robert is the UK Community Manager for MyHeritage.com, a website of over 50 million users that helps individuals research their ancestors from the past and connect to their families in the present. Prior to this role he worked for a short period in the media, having graduated from the University of Nottingham with an MA in International Relations. His interests include travel, and he has visited locations including China, North Korea, Indonesia, and Antarctica