Augmented Reality

Start: 22/10/2009 18:00

End: 22/10/2009 21:00

Augmented Reality - 22nd October ***SOLD OUT****

Venue: BCS, 5 Southampton St, London, WC2E 7HA London

Price: £35+VAT (includes pizza & beer/wine)

Time: Registration 6pm for 6.30pm start

***SOLD OUT** please contact team at mashupevent.com

In this mashup* event we'll be discussing, debating and demoing Augmented Reality.

What are the different types of Augmented Reality ?

What are the commercial applications ?

What are the social applications ?

Who is using Augmented Reality for business and social benefit ?

Is Augmented Reality taking off ?

Please check out our Contributors list below..

We'll have a number of Augmented Reality demos and working prototypes with software developers on hand to answer your questions about what and how you can create value for your organisation by leveraging Augmented Reality.

Links of AR interest:

- Scobleizer on the new way to look like a dork

- First 3D magazine cover

- BBC

- AR on your bike

- helping CO2 emissions

- SEE09 Conference in Earls Court, London on 27th/28th of October

Contributors:

Jan Schlink - www.metaio.com

As a pioneer in the area of Augmented Reality technology, metaio develops software products for visual interactive solutions between the real and virtual world. Based on the software platform Unifeye SDK, 3D-animations can be integrated seamlessly into live-video streams respectively into pictures of the real-user’s environment. Founded in February 2003, metaio currently employs 50 people at three different locations. The head office of the company is based in Munich. The subsidiaries metaio Inc. located in San Francisco, CA and metaio Asia respectively in Seoul. At the moment metaio has over 140 renowned customers out of different branches and areas. Among them are: BMW, Daimler, Siemens, Toyota, Peugeot, EADS, Bertelsmann, KUKA, LEGO, MINI, Universal Home Entertainment and Volkswagen.

Myles Peyton - www.t-immersion.com

Myles Peyton is UK Sales Director for Total Immersion. “Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion® technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and UK), Asia and in the U.S., and supports a network of more than 50 partners worldwide. Find the latest news concerning Total Immersion projects at: http://augmented-reality-news.com.

Charles Cadbury - www.whiteapp.com

putITout is a digital production company that builds web and mobile apps for digital agencies, who have recently launched…Whiteapp, a directory of mobile apps that are able to be white labeled for use in brand campaigns at a fraction of the cost of building a bespoke app. http://connectedpr.eu/worksnug/worksnug-media-library/

Richard Leyland - www.worksnug.com
Richard Leyland is a technology entrepreneur and expert commentator on workplace technology trends. He spent several years as head of knowledge at the thinktank Unwired Ventures, edits a range of publications and is a widely published writer. He has provided insight into the future for many of the world's largest firms, including the BBC, Nokia, PricewaterhouseCoopers and Toshiba. WorkSnug uses Augmented Reality to connect mobile workers to the nearest and best places to get some work done in the city. Users simply hold up and point their iPhone, and the potential connection spots float alongside the real-life, real-time image of the users’ environment. To help users find the best workspace for their needs, the WorkSnug team has discovered and reviewed hundreds of places to work – from family-run cafés to formal co-working spaces – and offers personal observations, including a guide to power provision, atmosphere, noise levels, and even the quality of the coffee. In addition, WorkSnug users can suggest new places, review their favourite workspaces and will soon be able to connect with other local users and create ad-hoc co-working communities. Best of all, the application and all of these services are completely free of charge.

Ravi Damani - www.acrossair.com

Ravi Damani is the co-founder of acrossair, an iPhone development company specialising in Augmented Reality. He is a constant innovator and entrepreneur with involvement in digital publishing to ecommerce. Ravi is the author of 'Ecommerce 2.0' book available on Amazon.co.uk

Zahid Malik - www.fry-it.com

Rachel Clarke, Head of Social Media, twentysix

Rachel was schooled in Project Management at Diageo within their global marketing team. She was responsible for the development of many brand websites such as Smirnoff, Baileys, Guinness, Captain Morgan, and Johnnie Walker.

Rachel then became a Digital Strategist with JWT New York where she worked across numerous integrated transmedia campaigns, with a focus on Social Media. Rachel’s brand experience includes Sunsilk, Welchs, Kleenex, Dominos, Smirnoff and Stride and works at twentysix London across multiple accounts including Shell, Laithwaites and the Royal Navy. Rachel is well respected in the blogosphere and runs the well known DigitalStuffing blog. http://blog.bibrik.com/

Dan Rickman - Chair of the BCS Geospatial Specialist Group, BCS

Dan is Chair of the BCS Geospatial Specialist Group. He is an independent consultant with over 20 years experience working on geospatial systems and has spoken on these issues most recently at events organised by BCS and Oracle. He also blogs on geospatial issues for the BCS. His main interests relate to sourcing of geospatial data and new applications. He has worked on a range of public information systems, including Legible London which aims to provide wayfinding information for tourists and commuters. http://geospatial.bcs.org

Mark Stimpfig MD, Sales and Marketing Director, ConnectED

Mark was educated at Repton and Downing College, Cambridge. At the latter he gained an entrance exhibition in History. After graduating from Cambridge, Mark initially worked in central London in publishing, print and design before setting up his own direct marketing agency in 1991 with a portfolio of FMCG clients.
By 1995 the agency developed expertise in marketing technology products to business to business channels; working with organisations like Dixons / PC World, BT, Comet, DTI, Intel, Hewlett Packard, Microsoft, Reuters and Sony. ConnectED was formed in 2006 by Mark and his co director Andrew Goff as a dedicated agency to market SONY Virtuoso and SONY PlayStation and other related technologies into mainstream education and training.
For further information:
Web site: www.connectededucation.com

Allix Harrison-D'Arcy

Allix Harrison-D'Arcy came to London to study Artificial Intelligence, but stayed for the money. He worked on numerous internet and user interaction projects throughout the dotcom boom. After that, Allix went to PlayStation where, amongst other things, he lead a project to develop a 'game like' web browser for the PlayStation2. At the moment he operates a bespoke white-label software studio and works to set-up a group promoting the development of standardisation in Augmented Reality platforms.