Events
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Start: 25/03/2010 18:00
End: 25/03/2010 21:00
Our digital identity, digital reputation and digital footprint are creating value and wealth. As users we get some services for free but is this a fair barter for your data and privacy. Now that marketers can target you with pinpoint accuracy with the data and information you have shared, should we be demanding more. At this evening mashup* event we will explore how data is being gathered [with and without your knowledge], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we can expect from the regulator as the companies can now focus on only those with discretionary income and ignore those who have no economic benefit – a real digital divide. Are you valuable or not? PAYMENT: To puchase registered tickets please login and click on account (top right corner) and select correct event Venue GSMA Alex Willcock is the Founder and CEO of Imagini. Nicky Hickman Nicky Hickman runs a freelance product & innovation management company, Inglis Jane Ltd (http://www.inglisjane.co.uk ). She has been working with cross-channel, customer facing identity for 7 years for the likes of Vodafone, O2 and Sky, as well as smaller companies such as Infinitum (http://infinitum.co.uk/) and Voice Commerce (http://www.voicecommercegroup.com/). Most recently, she has been working with identity in the context of targeting advertising and cross-selling services.
Alan Moore Alan is an author of several books including, Communities Dominate Brands: Business and Marketing Challenges for the 21st Century. Amongst other plaudits Communities Dominate Brands has been described as prescient. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insight on the interlocking trends of; media, culture, communication and commerce, Alan enables companies to develop winning strategies for how businesses and organisations can succeed in the early 21st Century.
David is an independent consultant specialising in identity assurance. Robin Wilton Robin Wilton is the founder and director of Future Identity Ltd., an independent company set up in January 2009 to provide structured consultancy on digital identity, privacy and public policy. Future Identity's clients have included: the Liberty Alliance; the European Commission; Internet Society; a UK Central Government department, Royal Holloway University of London and the UK Information Commissioner's Office. Future Identity's focus is on how to balance technical and policy measures for better privacy outcomes. truPULSE helps you or your organization: *Immediately listen to market and consumer attitudes about your brand and competitors from multiple online sources such as: mainstream media, video, images, blogs, Twitter, and any RSS feed in 12 languages *Assign and track conversational tone to gauge consumer perceptions and attitudes about your brand, products, and competitors *Centrally manage Twitter engagement *Promote posts on Facebook, MySpace, Digg, del.icio.us, and Twitter or share them via email *Uncover research trends and comparisons between issues and brands *Quickly identify crisis and customer service issues *Receive email alerts on &hot& topics *Log response activity to track and manage your efforts
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