Events

mashup* Innovate is a mashup* Demo style event focused on innovation and early stage businesses.

In partnership with:

mashup* Innovate: 4pm - 8pm, 1st April, London

Venue: NESTA, London

Map: EC4A 1DE

NESTA
1 Plough Place
London, EC4A 1DE

Overview:

The event, in partnership with NESTA, will provide a platform for pre-revenue digital startups that are seeking or have recently received funding/grants for innovative products or services. This opportunity will enable them to demo to an audience of investors, journalists, partners, industry influencers and bloggers.

Each company gets 3 minutes on stage to demo their products & services and to entice the audience to come and see their demo after the main event.

We will have around 10 companies, each who have wifi and a dedicated desk from which to demo their products and services before and after the main stage event. If you'd like to propose your company as a demo company please email demo@mashupevent.com with your details.

Companies confirmed so far:

PutPlace

PutPlace is an online service that helps home users manage long term storage of their digital content. We are all accumulating digital stuff at a tremendous rate. Scientific American reckons we will have over a terabyte of data stored in our homes by 2010. That’s ten times what is stored on an average PC today. What’s more we will create over terabyte of data every year after that.

PutPlace will provide you with an online backup service that backups up all your digital content, across all the devices in the home and recognises the fact that these devices are related to each other.

PutPlace then recreates the relationships between the content in your home, the stuff in your backup and anything you have shared or published on the web. If you ever want to find a file again, where it came from and where it went to is as important as what’s inside it. Every digital copy came from somewhere originally and PutPlace finds that original and links all the copies back to it so that you can track every piece of content you own over its complete digital lifetime.

PutPlace is Digital Memory for your Digital Lifetime.

Eseye

Eseye is a start-up focussed on ‘cellular enabled' products. We provide connectivity solutions for the machine to enterprise market allowing product manufacturers to develop new generation, smart connected devices. Eseye has developed a data synchronisation agent that removes the complexity of linking an embedded product to the world wide web, this enables the end product to report data to and be controlled from a dynamic web site / portal. A few examples of product sectors already becoming cellular enabled include, personal health monitoring, sporting events and utility energy monitoring.

Siondo

Siondo offers completely web-based software services for new and growing businesses world-wide. Our ‘on demand' software services assist in the real-time management of core business activities and allow to integrate customers, employees, suppliers and any other contact into daily business processes. All Siondo services are delivered through a secure monthly subscription model over the Internet.

Sixtostart

Create Alternate Reality Games (ARGs). ARGs use multiple media — the web, email, IM, mobile phones, radio, newspapers, TV and live events — to tell a story to hundreds of thousands of people, who can follow and influence the game in real time.

Skimbit

Skimbit is a social decision-making tool: think of it as an online shareable scrapbook, that is populated by automatically ‘skimming' the best bits of sites you like. You use it for any type of group decision making task, like choosing a holiday villa with friends, choosing a home with flatmates, or picking bridesmaid shoes with your bridesmaids. Instead of copying and pasting URL links into emails and sending to friends for feedback, Skimbit presents all the options one page, so you can easily analyse, compare and get feedback from friends. Their feedback is then presented In a fun graphical way, so a consensus can easily be achieved!

Whosintown

Whosintown is an online service enabling today's hard-pressed business travellers to increase the return on time invested in travel activities. How often have you felt that a trip involved too much travel time and not enough face to face business? Whosintown resolves this problem by first enabling you to register your travel plans and then by automatically sending you alerts when your travel plans coincide with the travel plans of the people you want to meet. Tell WIT where you're going and WIT will tell you who else will be there. The intelligence built into our site presents new opportunities for cost-effective business travel and enables you to do this while at the same time contributing to the creation of a carbon-efficient world.

NeonDrum

NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter. We keyword-tag and distribute your B2B news releases to a hand researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites. Whether you’re a PR agency or corporate client, we get your news covered online as widely and quickly as possible, while also effectively targeting the influential online news services and forums that key audiences visit.

mymission2

 

 

 

mymission2 is the world's first aspirational network, where people help each other to achieve their goals and dreams in life ... whatever they may be:

swim with sharks
learn how to drive
stop my chair squeaking!

mymission2 is a bit like a dating web site for people who want to achieve their goals in life. When you publish a mission we alert only the people who are most likely to be able to help you achieve your mission.

mymission2 is about achieving something you couldn’t otherwise achieve but most of all it is about having fun.

Naked

Naked is a social messaging service that allows you in a creative and non-intrusive way to stay in touch with the people you really care about. Everything is kept in context in private online spaces for more open sharing. It works across web, email and mobile and gives you full control of how, when, where and to whom you want to express yourself. And it’s built on open standards with open APIs.

Everlastingwishes

A unique and imaginative, mail order gift store offering design led, inscribed gifts and alternatives to mail order flowers and traditional greetings cards.

Purchased online, each gift is personalised with the senders message, beautifully gift wrapped and despatched direct to the recipient, giving the customer a simple and convenient method of passing on their wishes and the recipient a unique and everlasting keepsake or memento.

Aimed at special occasions, weddings, new babies, landmark anniversaries and birthdays, the concept appeals to a high-end user seeking a more lasting gift than flowers and a more useful acknowledgement of a special occasion than a card.

ProWebSurfer

ProWebSurfer, Inc. is a California-based initiative set up by experienced Internet people to innovate in the new media and online advertising sector.

We believe the web has changed dramatically in recent years and users hold more influence than ever in the way they create content, personalize the web and view advertising. At the same time, corporations are taking longer to realize the significance of these changes and they need to accelerate their understanding of the user-generated world.

ProWebSurfer helps users personalize their advertising in the same way that they personalize the rest of their web experience. ProWebSurfer is helping to improve users’ web experience and ultimately help advertisers deliver permission-based marketing that is more relevant, less intrusive and ultimately more valuable to all parties.

Spectasia

We develop Lookable User Interfaces; being information presentation systems with visual user-friendliness.

Managing Director Philip Radley founded MATT Services in 1994 to develop new technologies for the engineering industry.

Our mission is to improve and transform the efficiency of information presentation.

We aim to provide novel and rich information views on a variety of platforms, both mobile and fixed.

 

Location: CBI Conference Center, Centre Point, 103 New Oxford Street, London

Postcode & Map: WC1A 1DU

Programme:

18h00 - Registration (tea/coffee & biscuits)
18h30 - Speakers/Panel
19h00 - Panel/Q&A
20h10 - Networking & Demos

 

The focus of the next mashup* Event will be "Mobile" and the questions we'll be asking is: "is there an opportunity to enter into the value chain?" As Vodafone, O2, Orange, 3 and T-Mobile fight each other for customers; whilst positioning against Nokia, Samsung, LG and Motorola for brand and mind share and defending a rear guard action against Yahoo, Google and Microsoft is there eye sufficiently diverted that would allow new entrants into a closed shop value chain, if so where are the opportunities and what could be a good approach.

This will not be a platform for the big guns to tell you what you can read in the main stream tech media the focus and speakers will be respected thought leaders who are willing to stand up and be counted, if not a little controversial!

Speakers:

David Whitewood Co-founder of trutap

David is Co-founder at Trutap Limited. He has an extensive background in technology startups, starting with a multimedia company in the 1980s developing interactive video disc programmes, then moving to CAD/CAM and 3D Graphics, establishing channel programmes for AutoCAD and 3D Studio.

In 1995, David started working with Doug Richard, joining Doug to launch Visual Software in Europe. He then moved with Doug to Micrografx, to head up the European Business Development, where he led projects with Canon, HP, Microsoft and SAP.

In 2000, David started his own business development consultancy practice establishing US businesses in Europe and helping to launch and turn-around UK technology businesses.

He started Trutap (then Hotxt) with Doug in 2004.

Tony Fish - Author “mobile web 2.0”

Tony Fish has been involved for over 20 years in the Technology Media and Telecoms industries, and has been associated with building hi-tech companies since his first IPO (OFEX) in 1994. Tony Fish is known for his probing questioning, clear decision making, simple no-nonsense attitude and robust financial views and governance controls. In additional to this, he has an excellent grasp of strategic and economic issues relating to growth businesses, their patterns for survival and brings an innovative flare to delivery, deal execution and fund raising. “Mobile Web 2.0” is the second book Fish has co-written and provides a detailed strategic analysis of the changing relationships in mobile, media and retail as the markets move towards openness. The book focuses on the advent of user generated content and how this will affect the established economic models and force change from supply:demand to create:consume. Fish is an experienced executive and public speaker and has addressed numerous organizations on trends and global business issues. He has particular expertise in the development of innovation through partnership that has enabled him to build a wide and diverse personal network.

Patrick Parodi - Chairman Mobile Entertainment Forum MEF

Patrick has over 15 years of experience in the wireless and interactive media industries in over 20 markets worldwide. He has held management roles at Alcatel, PacketVideo, Diveo Broadband Networks, Skytel, Teleworx and TVAnswer (Eon Corporation), and had profit & loss responsibility for Alcatel’s growing Mobile Video & Music business unit. In particular, Parodi was responsible for Alcatel’s commercial successes with the likes of T-Mobile, Orange, DoCoMo and Sony Network Services.

As General Manager for Europe and Chief Sales & Marketing Officer of Amobee Media Systems, Patrick is responsible for Amobee’s business in EMEA, as well as the company’s overall marketing activities. Amobee is ad-funding the mobile business by delivering personalized, dynamic and targeted advertising impressions to mobile users.

A staunch activist in the world of mobile entertainment, in 2004 Parodi was elected Chairman of the Mobile Entertainment Forum, the leading global trade association representing both the mobile and entertainment industries.

Nick Allott - CTO OMTP

Dr. Nicholas Allott joined OMTP as CTO in 2005 from Fastmobile, a company specialising in cutting edge convergent messaging solutions, where he was the Technical and Strategy Director. Prior to this Nick held a number of executive positions within Motorola including acting as Engineering Director for European internet division.

Consequently, Nick has a blend of commercial, technical and strategic experience from across the mobile value chain. Before entering the mobile industry, Nick held a number of consultancy positions serving Gaming, Multimedia, Internet and Data Analysis Industries working for companies such as Shell and Pearson Group. Nick has a Joint Honours degree in Computer Science and Cognitive Psychology, and a PhD in Artificial Intelligence focussed on Computational Linguistics and Neural Network Technologies. He has published several articles in this area.

Leif Fågelstedt

Leif is the COO of Blyk. He has 12 years of experience in the IT, telecommunication and consultancy sectors on a marketing executive level from IBM and Nokia; supported by 15 years leadership experience from the advertising industry. During the years he has established new businesses, developed market entry strategies, launched new brands and grown products and services within start-up and established organizations.

Leif is a telecommunication engineer and has attended the Graphic Institute & Institute for Higher Marketing Communications Education in Sweden. He is a distinguished and lively speaker and has presented marketing and management topics to various audiences throughout his career. Living in Stockholm, he is married and has two children. In his spare time he likes sailing, skiing, cooking and everything connected to challenges.

 

Matt Lewis - MD ArcChart

Matt Lewis is a director at ARCchart and heads the company's research
and consulting division. Based in London, ARCchart is an independent
research and advisory firm focusing on all aspects of the wireless
communications sector.

With over 10 years telecoms and IT experience, Matt has extensive
knowledge of wireless technologies and their commercial implementation.
He has led a wide range of consulting and sector research projects and
makes appearances on Bloomberg, CNN and the BBC as a wireless analyst.
Matt has authored several research reports on the handset, mobile and
wireless broadband markets.

Matt joined ARCchart in 1999 following a network consulting position at
an IT services firm in Australia. He holds an engineering PhD from
Imperial College in London.