Events

Our digital identity, digital reputation and digital footprint are creating value and wealth. As users we get some services for free but is this a fair barter for your data and privacy. Now that marketers can target you with pinpoint accuracy with the data and information you have shared, should we be demanding more.

At this evening mashup* event we will explore how data is being gathered [with and with out your knowledge], reality mining, how these behavioural and technological changes are affecting the marketing and privacy industries and what we can expect from the regulator as the companies can now focus on only those with discretionary income and ignore those who have no economic benefit – a real digital divide. Are you valuable or not?

We have demo slots available for this event, if interested please contact: team@mashupevent.com

6:30 pm - registration & networking
7pm - 2 or 3 presentations on key topics (5-10 minutes each)
7:30pm - panel discussion: speakers are joined by 2 more people & a moderator
8pm-ish - 60second company demos
8:15pm - more networking and drinks

Speakers

Nicky Hickman

Nicky Hickman runs a freelance product & innovation management company, Inglis Jane Ltd (http://www.inglisjane.co.uk ). She has been working with cross-channel, customer facing identity for 7 years for the likes of Vodafone, O2 and Sky, as well as smaller companies such as Infinitum (http://infinitum.co.uk/) and Voice Commerce (http://www.voicecommercegroup.com/). Most recently, she has been working with identity in the context of targeting advertising and cross-selling services.

Alan Moore

Alan is an author of several books including, Communities Dominate Brands: Business and Marketing Challenges for the 21st Century. Amongst other plaudits Communities Dominate Brands has been described as prescient. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insight on the interlocking trends of; media, culture, communication and commerce, Alan enables companies to develop winning strategies for how businesses and organisations can succeed in the early 21st Century.