Apps: What's your strategy? 28th Jan, 6-9pm, London

SOLD OUT SOLD OUT SOLD OUT SOLD OUT SOLD OUT SOLD OUT

 3pm 28th January - This event has now sold out.

We will not be taking cash/ cheques on the door. We have reached the maximum health and safety level for numbers attending the event and will therefore have to turn you away if you arrive without a ticket paid for prior to 3pm today.

This event will help people in strategic marcomms roles understand the key challenges with respect to apps and identify the building blocks of an app strategy.

- What are the platform choices?
- What are the app store choices?
- What devices should you support?
- Do you need location support?
- Should your app support payment?
- How will you market it?
- How do you measure ROI?

mashup* is bringing together several industry experts and specialist developers to help demystify, clarify and explain the issues around the rapidly emerging Apps channel.

**Demo opportunities are available at this event. Time to demo to the full seated audience and during networking time. Please contact emma@mashupevent.com for further information.

Venue:
Ogilvy Offices
10 Cabot Square
Canary Wharf
London E14 4QB

Take the Thames Clipper to Canary Wharf

Program:
18h00 - Registration & Networking
19h00 - Presentations
19h30 - Panel/Q&A
20h10 - Networking & Demos

Price: £35 + VAT

Speakers:

Jon Moore
Mobile Product Manager, Guardian News and Media

Jon's launched numerous digital properties for multiple brands - both big and small. He's been a Senior Product  chap at the BBC, working across all key web properties and helped set up the organisation's mobile services. More recently he thoroughly enjoyed being Director of Product at an Accel-backed start-up. He currently runs mobile products & strategy at the Guardian Newspaper Group while fitting in some free digital consulting for worthy causes.

Gerd Leonhard
The WSJ calls Gerd ‘one of the leading Media Futurists in the world’. He is widely known for his books ‘The Future of Music’, ‘Music2.0’ and ‘The End of Control’. Gerd work focuses on the Future of Media, Content, Technology, Business, Marketing, Advertising and Communications, and he is considered a leading expert and influencer. His keynotes are renowned for a hard-hitting and provocative yet inspiring and motivational style; with over 300 engagements in 28 countries during the past 6 years Gerd’s clients include Nokia, Google, Sony/BMG, ITV, the BBC, Orange, Deutsche Telekom, DDB, NSN and many others. Gerd is a fellow of the Royal Society for the Arts (London), and resides in Basel, Switzerland. 

Charles Weir
Charles is Managing Director of Penrillian, and an expert in outsourced development and project management. He has worked with Vodafone, Symbian, Barclays, NatWest and CSFB on a wide range of projects. He is also an acknowledged authority on agile methods for development. Charles is a regular speaker at software and mobile device events such as the Symbian Smartphone show, and has run seminars for the British Computer Society (BCS), and the Association of C and C++ Users (ACCU). He has also published a wide range of papers on development and software design, as well as a book: Small Memory Software, published by Addison-Wesley and now available in Chinese and Japanese editions.

Taron Maberry

After a decade spent working “against the grain” developing and managing VoIP applications for incumbent telecoms providers, his focus has shifted - in the last few years - to other forms of real time communications and the challenges and opportunities of transforming telcos into softcos.

With extensive experience in developing and managing products and propositions for both the fixed and mobile markets Taron Maberry drives the vision and direction of the core applications’ capabilities in BT Retail.

Taron has held positions in finance, trading and marketing both in wholesale and retail, providing him with a critical insight into what drives demand for new services both in the end-users and in the CxO’s minds.
Fluent in Italian, Spanish and English, Taron holds honours majors in Economics from the University of Rome “La Sapienza”.

Mark Curtis
Mark is CEO of Handmade Mobile which runs Flirtomatic, the mobile and web flirting service. He is also a director and founder of Fjord, the digital innovation company. Prior to this he was a founder of CHBI, the digital services company that became Razorfish London in 1998.

Mark has also written a book about the effect of digital media on society - Distraction (Futuretext 2005). He has five children and likes wine, food, cycling and running.

Vikki Chowney
Vikki is a writer, heading up Reputation Online, contributing to The Really Mobile Project to indulge her inner mobile geek and trying to make sense of everything else by writing about it on Vikkichowney.com.

Before joining Centaur Media to become Editor and Community Manager of Reputation Online,  she worked as a freelancer, with recent clients including Talk Talk, Big Yellow Self Storage and WCAFI (World Clean Air Forest Initiative), as well as Contagious Magazine.

Vikki has previously written a weekly tech column for BitchBuzz.com, an independent women's lifestyle network with readers spread across the US & UK. A G20Voice blogger at the recent London and Pittsburgh Summits, her work has featured on the Global Cool blog, Mobile Industry Review, theGINlady.com and many others.

Demos

The Retroscope is a visual time machine, showing people any place, at any point in the past, using the world’s historic images. It houses public, private and personal collections and offers a full social network, enabling individual memories, stories and experience connected to historic images to be shared, collated and stored.
www.theretroscope.com

Artful Photography is a fun way to discover beautiful images, on your iPhone.
It's simple (and free!)

Starting with a selection of top-rated photos from Flickr.com, let the photographers guide you through their collections and the images that inspire them.

And with millions of new images each day for you to choose from, the Artful experience never grows old.

Artful. Discovering great images just got easier.

Company site: http://elastikmobile.com
iTunes App Page: http://tinyurl.com/artfulphoto

Boredometer

Boredom is the problem, so Boredometer shows the world how bored you are and asks your friends to help. Places to go and things to do are the answer, so Boredometer helps you find them.

Boredometer uses data from the Plings project - http://www.plings.net/ - to help young people answer the question "I'm bored - what is there to do near me?"

http://apps.facebook.com/boredomistheproblem/

www.neontribe.com

We will be doing a demo of our News & Information Applications. We work with content publishers like Wall Street Journal, Thomson Reuters or Forbes and bring their content to mobile across all platforms.

More info on : www.handmarkmobileapps.com

www.handmark.com Official company website

www.handmarkmobileapps.com Mobile Publishing Platform direct site

More info here:

DeviceAnywhere is an award-winning product that provides convenient and
cost-effective end-to-end solutions for mobile application testing, test
automation, development, monitoring, and certification - enabling
application developers to bring better content to market faster than
ever before. Its unique Direct-to-Device(tm) technology provides access
to real handsets in live global networks, from anywhere. DeviceAnywhere
currently supports more than 2000 devices, ranging from Smartphones to
feature phones, on over 28 different carrier networks worldwide, with
locations in the U.S., U.K., Canada, France, Germany and Spain. To learn
more about DeviceAnywhere-- and to sign up for a free, three-hour
trial-- please visit www.deviceanywhere.com.  Or join the dialogue with
DeviceAnywhere on:  Our CEO Blog, Twitter, and Facebook.