2 Efficient Social Media Strategies to Help Organize and Promote Conferences

Mashup Event 10/22/2019 0

Not only is social media a powerful and efficient tool to help promote a conference you wish to organize, nowadays it is also an essential part of the event’s success.

To increase attendance and the overall interest around your brand, follow these tried and tested social media strategies. There are much more you should look into. These are the essentials.

Encourage users to spread the word about the conference

You can either spend countless hours promoting your upcoming conference on social media by yourself, or you can indirectly recruit your partners and followers to help you do so. How can you do that? There are two main ways.

Leverage the power of sharing and connecting

Make sure that each page on the website for your conference includes buttons that allow users to share the event on different social networks.

In addition, include the social media handles (as in @accountname) of the speakers, companies, special guests, and other participants that are involved in the conference. That way, users can interact with them as well.

Get help from your partners

If you have managed to gather some partners or sponsors for your conference, ask them to invite their own social media followers by sharing the event on their platforms. It is better if you provide them with the text and graphic content you would like them to share.

If you do so, their valuable help will not actually require much work from their part, which increases the likability of them disseminating the conference across their audience.

Create a unique and memorable hashtag for the conference

When using a catchy hashtag to promote your conference, consistency is key. It can truly help you build and enlarge the online buzz around the event, and as a consequence, the number of attendees. To make the most out of your hashtag, follow these two tips.

Announce the hashtag with time, not close to the day of the conference

From the very first day you start making your audience aware of the upcoming event, use the hashtag in all your messaging. Do it up until the event day. The excitement will keep on growing, as will the community of participants.

Make the hashtag visible at the conference

Display the hashtag on the screens spread across the venue. Include it on every single handout, merchandise item, or any other related article.

But most importantly, encourage the attendees to use the hashtag during the conference when sharing the event on their social accounts.

You can even set up social media contests. For instance, give out a prize to the visitor who has the best photo that includes the hashtag. To further facilitate participation, have a photo booth at the venue. And, you guessed it, use it to display your hashtag as well.

After setting the word of mouth ablaze on social media and getting your hashtag on everyone’s heads, you should invest in targeted ads and have a specific social media schedule for the day of the event. To learn about those steps in-depth, reach out to our team. We are eager to help you!

What You Should Know About the Web 2.0 Summit

Mashup Event 09/25/2019 0

From 2004 to 2011, the Web 2.0 Summit, an annual event revolving around technology and the Internet, was organized by Tim O’Reilly (also the founder), his company O’Reilly Media, and entrepreneur John Battelle. Every year, the event was held in San Francisco, California.

Throughout the years, the Web 2.0 Summit featured some of the most influential and successful leading figures in the web community. Before we dive deeper into the importance of the event for the development of the Internet, let’s tackle some interesting related topics.

Tim O’Reilly is widely credited for having popularized the term “Web 2.0”. Although we have already come a long way since that stage of the Internet’s evolution (the latest wave is Web 5.0 and is known as the sensory Internet), the Web 2.0 was a true mark, which has ultimately shaped the way we continue using the Internet.

Web 2.0

The Web 2.0 is also known as the social web. From that piece of information alone, you can tell why we say that the Web 2.0 is still pretty much pivotal to the Internet. Social is the basis of today’s entire digital world.

The social web refers to the platforms that emphasize content generated by the users, a culture of participation, a virtual community, simplicity and functionality of use, and intercompatibility across systems and devices.

The term Web 2.0 was first invented in 1999 by web designer and user-experience expert Darcy DiNucci. In 2004, precisely at the very first installment of the Web 2.0 Summit, Tim O’Reilly and Dale Dougherty reintroduced the concept, which quickly gained more popularity.

The first Web 2.0 Conference – 2004

To be exact, the Web 2.0 Summit was not always the Web 2.0 Summit. For the first two years, the official name for the event was Web 2.0 Conference. The first ever edition was held at the Hotel Nikko, in San Francisco, from October 5^th to 7^th, 2004. Widely famous speakers, even more so now, included Jeff Bezos and Mark Cuban.

Through its existence, the Web 2.0 Summit even originated spin-off events, such as the Web 2.0 Expo, from 2007 to 2011, and the Gov 2.0 Summit, in 2009 and 2010.

3 Steps to Successfully Organize an Event Over the Internet

Mashup Event 08/10/2019 0

Nowadays, so many people browse the Internet, that it is natural to think of resorting to the online world to promote and manage an event, whatever the type. Here are three essential steps to success.

Get the latest management software

You are surely aware that planning, organizing and managing an event involves taking care of multiple tasks all at once. It is essential that you ensure that each and every aspect of the event comes together at just the right time.

Even for the most organized and efficient person, doing all this is quite difficult. And it is only natural that human mistakes happen. So, resorting to top-notch software for event management will allow you to keep on top of everything and get your event running without any hassle.

You should get your hands on the latest software as early in the planning process as possible. Of course, the choice of software depends on your needs, demands, specificities and budget. Take a look at a few options before deciding on one. Choose whatever is easy to use and ideal for your type of event.

Take advantage of social media groups

Once you set up the event using your new management software, it’s time to reach out to social media users. One way to do it is by creating and managing a group on different social media networks and inviting users who are likely interested in the subject.

In terms of the social promotion effort, Facebook offers the best tools, although other services, such as Twitter and Instagram, can also be quite effective. Still, their group managing options are less in number, quality and variety.

Your work is not done once you set up your social media group. It is vital that you keep it dynamic and interesting. Post details about your upcoming event, as well as content that serves as a teaser for what’s to come.

Don’t hesitate to post videos and photos. Interact with users by liking, commenting and sharing their posts and encouraging them to do the same with your content. When managed efficiently, social media groups have the power to build your audience organically and for free.

Advertise across various platforms

If you only use one platform for advertising, it is guaranteed that you are not reaching as many Internet users as possible. You are actually losing many potential attendees.

Remember that some users prefer certain platforms, while others who would also be very much interested in your event use completely different ones. So, there is the need to widen your scope.

Set up an integrated strategy. For instance, manage an event group on Facebook, where you also link to your Instagram page and your Twitter account. Then, keep tweeting about the event.

While you should advertise on multiple platforms, it is also true that you should focus your time, energy and resources on the most popular ones. But be aware of what are the preferred platforms of your target audience. If you are organizing a niche event, you need to adjust your social media strategy accordingly.

Study your demographic and move more of your advertising budget towards the suitable mediums. At the same time, make sure you are still active across the mass networks.

In summary, event management is easier and more efficient over the Internet. Leverage the powerful of digital marketing and see countless attendees packing your venue.

The Top 4 Upcoming Conferences and Shows in Canada

Mashup Event 07/29/2019 0

From tech to home building, here are the four best upcoming conferences and trade shows in Canada.

International Conference on Computer Science Networks and Information Technology

From August 9^th to 10^th 2019, at the ESG UQAM, in Montreal

This event focused on computer science and information technology is an all-round excellent forum to share knowledge and leverage results. All job functions in the area are represented at the conference. The ultimate goal is to improve the theoretical studies, highlight the practical aspects and unlock cutting-edge innovation in the field.

Canadian National Exhibition

From August 16^th to September 2^nd 2019, at the Exhibition Place, in Toronto

The Canadian National Exhibition is a one-of-a-kind platform for interaction and entertainment. You are sure to have fun while participating in the most exciting games.

The widely popular event has been certified with the Eco-Logo. It is the most environmentally-friendly fair in North America. In fact, many of the highlights of the event have to do with green living.

International Tourism & Travel Show

From October 25^th to 27^th 2019, at the Place Bonaventure, in Montreal

The tourism & tourism sector is, undoubtedly, one the fastest growing industries across the world. This show in Montreal attracts many travelers who want to prepare for their next trips, discover new destinations to fall in love with and seek the valuable advice of the top tourism experts.

At the International Tourism & Travel Show, more than 100 countries promote their fascinating tourism offer. Several offices, operators and agents from all over the world are present.

Construct Canada

From December 4^th to 6^th 2019, at the Metro Toronto Convention Centre, in Toronto

Construct Canada is the nation’s largest exposition dedicated to showcase the best and latest in design, architecture and construction. By attending the event, you are able to leave with all the tools you need to refine your skills and further your professional development.

With a focus on home construction and real estate, special educational programs and plenty of networking opportunities, Construct Canada is actually the largest event in the industry, not only in Canada, but in North America.

Mark your calendar, as you will not be disappointed to attend these four awesome events taking place in Canada soon!

5 of the Best Startup Companies Working in the Events Business

Mashup Event 07/21/2019 0

We are finally seeing a wave of innovation and diversification in the events business. These are five of the startups leading the conversation.

Eat in My Seat

The immediate reaction of “wow, that is quite a great idea” is common to most people who hear about the concept of the startup Eat in My Seat. The value is all in the simplicity and functionality.

With the Eat in My Seat app, attendees are able to connect to the food options at an events venue, submit an order, pay through the app and select whether to collect the food or have it delivered by their seat.

A notification is sent once the order is ready. The startup is really helping make large events more manageable and enjoyable by allowing attendees to not have to wait in line.

Sponseasy

The platform created by the team at Sponseasy is not targeted at event attendees, but rather at event organizers. With the tool, planners can create a personalized package to present to potential sponsors and advertisers as part of their proposal.

By following a step-by-step guide, users get to include relevant sections of information such as the target audience for the event or the expected number of attendees. Sponseasy even offers predesigned sponsorship packages.

The deck is then ready to display not only directly to sponsors, but also on social media and at the event’s official website.

Fantrotter

It seems to be undeniable that most of the innovation currently taking place in the events business has to do with festivals and music shows. Fantrotter is one of the best examples of this market trend.

Fantrotter is a service that helps concert goers set up their travel and accommodation arrangements. In fact, online services that aid customers in the often-exhausting task of finding and booking a hotel at their destination are all the rage now. Fantrotter is no exception.

99CentEventStreaming

This startup concept was certainly named with good old marketing at its core. The name of the service says it all. 99CentEventStreaming allows event planners to stream and archive their event by synching with the platform Eventbrite.

They can sell streaming-exclusive daily tickets for, you guessed it, 99 cents. The video content is archived for 12 months, and there are actually very few limits as to how much content event planners are permitted to stream. The virtual attendees need to enter with an Eventbrite account.

EventKloud

EventKloud is a startup company that promises to facilitate the work of all the event marketers who need to track and analyze tons of data. Nowadays, event marketing happens across websites, apps, social media, search engines and paid ads.

There is the need for a functional and intuitive dashboard tool that groups all the information in one place. The package of features provided by EventKloud answers to a multitude of needs from event marketers.

From event planners, to marketers, to attendees, there is something for everyone in the revived assortment of software services in the events business.